Create & manage decisions section-overview

In Adobe Journey Optimizer, creating and managing decisions empowers you to deliver the most relevant offers to your customers at the right time. Decisions act as intelligent containers that evaluate customer data and business rules to select the best offer for each individual. You’ll learn how to define decision scopes, configure ranking methods like priority or AI, and set fallback options to ensure no customer is left without an offer. From crafting your first decision to testing it with simulations, this guide breaks down each step, giving you the tools to personalize experiences and drive meaningful engagement.

Create and Manage Decisions

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Create Decisions in Adobe Journey Optimizer

Learn how to create decisions, define scopes, set fallback offers, and manage them throughout their lifecycle.

Learn how to create decisions

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Configure Offer Selection Methods

Explore how to configure ranking methods for decisions, including priority scores, formulas, and AI models.

Learn about offer selection methods

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Simulate Offer Decisions

Test and validate decisioning logic by simulating which offers will be delivered to specific test profiles.

Learn how to simulate decisions

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