Get started with Decision management section-overview
Adobe Journey Optimizer’s Decision Management empowers marketers to deliver the right personalized offers to customers at the perfect moment, across multiple channels. By combining a centralized offer library with a powerful decision engine, you can tailor messages based on unique profiles and business rules. Whether you’re defining eligibility criteria, managing fallback options, or ranking offers for priority placements, the process is streamlined and intuitive. This section introduces the key components- from creating offers and collections to integrating decisions into campaigns- so you can craft meaningful experiences that resonate with your audience and drive engagement.
Get Started with Decision Management
Introduction to Decision Management
Learn about Decision Management in Adobe Journey Optimizer, including its benefits, components, use cases, and key concepts.
Decision Management Guardrails & Limitations
Understand the operational constraints and performance thresholds of Decision Management to optimize its use.
Offer Library User Interface Guide
Explore the interface and functionalities of the Offer Library to create, manage, and deliver offers and decisions.
Key Steps to Create & Manage Offers
Follow a step-by-step guide to create, manage, and configure offers and decisions in Adobe Journey Optimizer.
Using Custom Upload Audiences for Decisioning
Discover how to refine eligibility criteria and personalize offers using Custom Upload Audiences.
Use Personalized Offers in an Email
Learn how to configure and integrate personalized offers into emails for optimized and targeted content delivery.