Get started with Decision management section-overview

Adobe Journey Optimizer’s Decision Management empowers marketers to deliver the right personalized offers to customers at the perfect moment, across multiple channels. By combining a centralized offer library with a powerful decision engine, you can tailor messages based on unique profiles and business rules. Whether you’re defining eligibility criteria, managing fallback options, or ranking offers for priority placements, the process is streamlined and intuitive. This section introduces the key components- from creating offers and collections to integrating decisions into campaigns- so you can craft meaningful experiences that resonate with your audience and drive engagement.

Get Started with Decision Management

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Introduction to Decision Management

Learn about Decision Management in Adobe Journey Optimizer, including its benefits, components, use cases, and key concepts.

Read the introduction

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Decision Management Guardrails & Limitations

Understand the operational constraints and performance thresholds of Decision Management to optimize its use.

Learn about guardrails

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Offer Library User Interface Guide

Explore the interface and functionalities of the Offer Library to create, manage, and deliver offers and decisions.

Explore the UI guide

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Key Steps to Create & Manage Offers

Follow a step-by-step guide to create, manage, and configure offers and decisions in Adobe Journey Optimizer.

Learn the key steps

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Using Custom Upload Audiences for Decisioning

Discover how to refine eligibility criteria and personalize offers using Custom Upload Audiences.

Leverage custom audiences

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Use Personalized Offers in an Email

Learn how to configure and integrate personalized offers into emails for optimized and targeted content delivery.

Start using personalized offers

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