Leverage context data section-overview
Context data empowers Adobe Journey Optimizer to create smarter, more personalized experiences by using real-time information to shape decision outcomes. Whether you’re tailoring offers based on a user’s device type or leveraging weather data to refine eligibility rules, context data allows you to adapt your strategies with precision. This guide explores how context data works across two key APIs: Decisioning and Edge Decisioning, highlighting their unique strengths, limitations, and use cases. You’ll learn how to pass and apply context data, configure eligibility rules, and use ranking formulas, all with step-by-step instructions to help you unlock its full potential in your campaigns.
Leverage Context Data
Get Started with Context Data
Learn how to use context data in Adobe Journey Optimizer’s decisioning engine, including differences between Decisioning and Edge Decisioning API requests.
Using Context Data in Edge Decisioning Requests
Discover how to pass context data in Edge Decisioning requests to deliver personalized offers based on user device type, with examples and configurations.
Using Context Data in Decisioning Requests and Eligibility Rules
Understand how to include context data in Decisioning requests and apply it in eligibility rules to influence decision outcomes.