Journeys section-overview

Journeys in Adobe Journey Optimizer empower you to create personalized, multistep customer journeys that adapt in real-time to your audience’s behavior and needs. Using an intuitive drag-and-drop canvas, you can orchestrate messages and actions across multiple channels, leveraging contextual data and audience targeting for maximum impact. Whether you’re exploring real-time triggers, managing journey properties, or using advanced tools like custom actions and expressions, this section provides a clear roadmap. Dive into how-to guides, use cases, and troubleshooting tips to confidently design and refine journeys that deliver meaningful, timely customer experiences.

Journeys Overview

icon

Getting Started with Adobe Journey Optimizer Journeys

Learn how to build multistep, real-time customer journeys using Adobe Journey Optimizer’s intuitive drag-and-drop tools and contextual data.

Get started with journeys

icon

Comprehensive Guide to Creating and Managing Journeys

Step-by-step guidance on designing, testing, publishing, and tracking customer journeys to build personalized omnichannel campaigns.

Explore journey creation

icon

Comprehensive Guide to Managing Journeys

Manage customer journeys efficiently with tools for filtering, profile management, time zones, and optimization techniques.

Learn journey management

icon

Activities in Adobe Journey Optimizer

Discover how to configure and use activities like triggers, decision steps, audience management, and personalized messaging in journeys.

Explore activities

icon

Building Expressions in Adobe Journey Optimizer

Master expression creation for dynamic workflows, data manipulation, and advanced journey orchestration using powerful tools and syntax.

Learn about expressions

icon

Practical Use Cases for Adobe Journey Optimizer

Explore real-world applications of Adobe Journey Optimizer, including multi-channel messaging and integration with external systems.

Discover use cases

Additional Resources

recommendation-more-help
b22c9c5d-9208-48f4-b874-1cefb8df4d76