Create a journey section-overview

Creating a journey in Adobe Journey Optimizer empowers you to craft personalized, automated customer experiences that adapt to individual behaviors and preferences. Whether you’re designing a marketing campaign or orchestrating customer support workflows, you’ll learn how to configure key elements like triggers, audiences, and actions using an intuitive drag-and-drop interface. From setting properties and testing scenarios to tracking live performance and managing updates, each step builds on the next to ensure your journey is both impactful and error-free. By mastering these tools, you’ll have everything you need to deliver seamless, data-driven moments across channels.

Create a Journey

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How to Create Your First Customer Journey

Learn how to create, design, test, and publish your first customer journey with step-by-step guidance.

Start your first journey

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Define and Manage Journey Properties

Configure entrance rules, time-related settings, access management, and more for your journeys.

Set journey properties

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How to Design Your Journey

Use the drag-and-drop interface to design personalized, multi-step marketing journeys.

Learn journey design

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How to Test Your Journey

Test your journeys with simulated profiles and detect errors before going live.

Test your journey

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Testing Journeys with Dry Run Mode

Validate your journeys with real production data without contacting customers or updating profiles.

Learn about Dry Run

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Publishing a Journey

Learn how to publish your journey, manage versions, and ensure its validity.

Publish your journey

Additional Resources

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