Create a journey section-overview
Creating a journey in Adobe Journey Optimizer empowers you to craft personalized, automated customer experiences that adapt to individual behaviors and preferences. Whether you’re designing a marketing campaign or orchestrating customer support workflows, you’ll learn how to configure key elements like triggers, audiences, and actions using an intuitive drag-and-drop interface. From setting properties and testing scenarios to tracking live performance and managing updates, each step builds on the next to ensure your journey is both impactful and error-free. By mastering these tools, you’ll have everything you need to deliver seamless, data-driven moments across channels.
Create a Journey
How to Create Your First Customer Journey
Learn how to create, design, test, and publish your first customer journey with step-by-step guidance.
Define and Manage Journey Properties
Configure entrance rules, time-related settings, access management, and more for your journeys.
How to Design Your Journey
Use the drag-and-drop interface to design personalized, multi-step marketing journeys.
How to Test Your Journey
Test your journeys with simulated profiles and detect errors before going live.
Testing Journeys with Dry Run Mode
Validate your journeys with real production data without contacting customers or updating profiles.
Publishing a Journey
Learn how to publish your journey, manage versions, and ensure its validity.
Additional Resources
- Managing Paused Journeys - Pause and resume live journeys safely, manage profiles, and apply global filters during pauses.
- Configure and Track Journey Metrics - Define, assign, and monitor metrics to evaluate the success of your journeys.
- Live Reporting in Your Journey Canvas - Monitor journey metrics in real-time and gain insights into performance directly from the canvas.