Build expressions section-overview

Adobe Journey Optimizer includes an advanced expression editor that lets you build complex logic within journeys, enabling precise personalization and orchestration. You can define conditions, map action parameters, and transform event or external data into actionable logic. This section provides detailed guidance on expression syntax, including operators, data types, and conditional workflows, as well as functions for tasks like data aggregation, date handling, and string manipulation. These tools support advanced use cases and give technical users the flexibility to tailor journeys to specific business needs.

Explore Expression Building in Adobe Journey Optimizer

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Using the Advanced Expression Editor

Learn how to use the advanced expression editor to create customized expressions for data manipulation, condition building, and action parameters.

Learn more about the Advanced Expression Editor

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Advanced Syntax for Expressions

Master the syntax rules, conditional instructions, and data types necessary for building advanced expressions in Adobe Journey Optimizer.

Explore Expression Syntax

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Functions in Adobe Journey Optimizer

Access a comprehensive guide to functions for data manipulation, condition evaluation, and building complex workflows in journeys.

Discover Available Functions

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