Build expressions section-overview
Adobe Journey Optimizer includes an advanced expression editor that lets you build complex logic within journeys, enabling precise personalization and orchestration. You can define conditions, map action parameters, and transform event or external data into actionable logic. This section provides detailed guidance on expression syntax, including operators, data types, and conditional workflows, as well as functions for tasks like data aggregation, date handling, and string manipulation. These tools support advanced use cases and give technical users the flexibility to tailor journeys to specific business needs.
Explore Expression Building in Adobe Journey Optimizer
Using the Advanced Expression Editor
Learn how to use the advanced expression editor to create customized expressions for data manipulation, condition building, and action parameters.
Advanced Syntax for Expressions
Master the syntax rules, conditional instructions, and data types necessary for building advanced expressions in Adobe Journey Optimizer.
Functions in Adobe Journey Optimizer
Access a comprehensive guide to functions for data manipulation, condition evaluation, and building complex workflows in journeys.
Samples of queries on Journey Optimizer datasets and related use cases
Access practical SQL query examples to analyze and manage data across Journey Optimizer datasets for various use cases.
Example SQL Queries for Data Analysis
Access example SQL queries for analyzing Journey Optimizer data in a Data Lake, from troubleshooting to reporting and audience segmentation.