Syntax section-overview
Dive into the powerful syntax capabilities of Adobe Journey Optimizer’s Advanced Expression Editor, where you can craft precise, dynamic expressions to fine-tune your customer journeys. Whether you’re organizing complex data with operators, querying collections, or applying conditional logic, the syntax tools give you the flexibility to adapt to real-world scenarios. Explore key topics like field references for accessing data, data types for ensuring accuracy, and journey properties for real-time customization. Each concept builds on the last, creating a cohesive toolkit for creating smarter, more effective journeys. Ready to unlock what’s possible? Let’s get started!
Syntax: Build Expressions in Adobe Journey Optimizer
Advanced Expression Editor Syntax
Learn the detailed syntax rules for using the Advanced Expression Editor, including parentheses, case sensitivity, and returned expression types.
Conditional Instruction (if, then, else)
Master the usage of conditional instructions to create complex expressions and optimize workflows in your journeys.
Understanding Data Types
Get a comprehensive overview of data types used in expressions, including JSON formats, serialization, and examples.
Using Field References
Understand how to reference fields in expressions, including advanced use cases and default value handling.
Collection Management Functions
Explore functions like ‘all’, ‘first’, ‘last’, and ‘at’ to manipulate and query collections in your expressions.
Operators in Advanced Expressions
Dive into the usage of operators such as logical, comparison, arithmetic, and string operations in expressions.
Additional Resources
- Journey Properties - Learn about Journey Properties and how to use them to build expressions, send alerts, and refine reporting.