Activities section-overview

Activities in Adobe Journey Optimizer are the building blocks that bring your customer journeys to life by enabling you to trigger events, make decisions, and take meaningful actions across channels. Whether it’s listening for a purchase event, sending a personalized email, or updating a profile in real time, activities let you customize every step of the journey. Each type of activity- like Event, Orchestration, or Action- plays a unique role, working together to create seamless, engaging experiences. As you explore these tools, you’ll discover how to use triggers, conditions, and actions to craft journeys that are as dynamic as your customers’ needs.

Activities in Adobe Journey Optimizer

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Introduction to Journey Activities

Learn about event, orchestration, and action activities in Adobe Journey Optimizer to build multi-step cross-channel scenarios.

Get started with journey activities

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Using General Events

Discover how to use general events to trigger journeys and manage event timeouts effectively.

Learn about general events

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Configuring Reaction Events

Explore how to react to tracking data like message clicks or opens and handle no-reaction scenarios.

Set up Reaction events

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Audience Qualification Events

Learn how to trigger actions and conditions based on audience participation statuses.

Use Audience Qualification events

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Using the Condition Activity

Define multiple paths in a journey based on criteria like time, data source, or percentage splits.

Configure Condition activities

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Configuring the Wait Activity

Control timing in journeys with duration or custom waits to pause execution.

Set up Wait activity

Additional Resources

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