Activities section-overview
Activities in Adobe Journey Optimizer are the building blocks that bring your customer journeys to life by enabling you to trigger events, make decisions, and take meaningful actions across channels. Whether it’s listening for a purchase event, sending a personalized email, or updating a profile in real time, activities let you customize every step of the journey. Each type of activity- like Event, Orchestration, or Action- plays a unique role, working together to create seamless, engaging experiences. As you explore these tools, you’ll discover how to use triggers, conditions, and actions to craft journeys that are as dynamic as your customers’ needs.
Activities in Adobe Journey Optimizer
Introduction to Journey Activities
Learn about event, orchestration, and action activities in Adobe Journey Optimizer to build multi-step cross-channel scenarios.
Using General Events
Discover how to use general events to trigger journeys and manage event timeouts effectively.
Configuring Reaction Events
Explore how to react to tracking data like message clicks or opens and handle no-reaction scenarios.
Audience Qualification Events
Learn how to trigger actions and conditions based on audience participation statuses.
Using the Condition Activity
Define multiple paths in a journey based on criteria like time, data source, or percentage splits.
Configuring the Wait Activity
Control timing in journeys with duration or custom waits to pause execution.
Additional Resources
- Using an Audience in a Journey - Enable individuals from Adobe Experience Platform audiences to enter journeys dynamically.
- Built-in Channel Actions - Send messages via email, SMS, or push notifications using Journey Optimizer’s built-in capabilities.
- Using Custom Actions - Integrate third-party systems using REST APIs with dynamic paths, headers, and query parameters.
- Content Decision Activity - Deliver personalized offers in journeys using decision policies and content strategies.
- Adobe Campaign Standard Actions - Send transactional emails, SMS, and push notifications using Adobe Campaign Standard integration.
- Adobe Campaign v7/v8 Actions - Explore integration with Adobe Campaign v7/v8 for transactional messaging capabilities.
- Using the Jump Activity - Streamline journey design by transferring individuals between journeys using Jump activities.
- Using the Update Profile Activity - Update Adobe Experience Platform profiles dynamically using information from events or data sources.