Journey configuration section-overview

Journey configuration in Adobe Journey Optimizer empowers you to craft seamless, personalized customer experiences by integrating key components like Data Sources, Events, and Actions. Think of it as the control panel for your journeys connecting to the right data, setting triggers based on customer behavior, and delivering messages through multiple channels or third-party systems. Whether you’re linking to external data, defining event triggers, or customizing actions, each configuration step plays a vital role in orchestrating impactful interactions. This guide will walk you through these building blocks, making it easy to understand how they fit together to create journeys that truly resonate with your audience.

Journey Configuration

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Get Started with Journeys Configuration

Learn how to configure Data Sources, Events, and Actions to enable message delivery and integrate with external systems in Adobe Journey Optimizer.

Start configuring journeys

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Event Configuration in Adobe Journey Optimizer

Explore how to configure and manage events that trigger journeys, including unitary and business events, XDM schemas, and Adobe Analytics integration.

Learn about event configuration

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Data Source Configuration in Adobe Journey Optimizer

Understand and manage data sources, including pre-configured and external types, to enable seamless data integration in customer journeys.

Get started with data sources

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Custom Actions Configuration and Usage

Learn how to configure custom actions, integrate third-party systems, and follow best practices for secure and efficient implementations.

Configure custom actions

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