Event configuration section-overview
Event configuration in Adobe Journey Optimizer is all about setting up the triggers that launch your personalized customer journeys. Whether you’re reacting to individual user actions (unitary events) or broadcasting updates to broader audiences (business events), these configurations turn data into actionable moments. You’ll explore how different event types- like profile-specific triggers, audience-based events, and Adobe Analytics integrations fit into the larger journey framework. With topics ranging from data schemas and payload definitions to API-based real-time streaming, this section equips you to build journeys that are dynamic, precise, and impactful.
Event Configuration
Work with Journey Events
Learn about journey events, their types, lifecycle, and configuration to trigger personalized journeys effectively.
Configure a Unitary Event
Follow a step-by-step guide to configure unitary events, including defining payloads and identity types.
ExperienceEvent Schemas
Understand schema requirements and configurations for event ingestion and advanced functionalities.
Adobe Analytics Integration
Learn how to integrate Adobe Analytics data to automate journeys and create personalized experiences.
Configure a Business Event
Step-by-step instructions for configuring business events, including schema definition and payload setup.
Send Events Using Streaming APIs
Explore additional steps to send events using Streaming Ingestion APIs, including payload preparation and API calls.