Action configuration section-overview

Action configuration in Adobe Journey Optimizer allows you to seamlessly connect your customer journeys with third-party systems, enabling real-time, personalized interactions across channels like email, SMS, and push notifications. Whether you’re setting up custom actions to send API calls, fine-tuning payloads, or leveraging API responses for dynamic decision-making, this feature empowers you to create rich, responsive customer experiences. You’ll explore how to configure secure integrations, apply best practices for data governance, and troubleshoot effectively. By understanding each step, you’ll unlock the full potential of custom actions to make your journeys smarter and more impactful.

Action Configuration

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Get Started with Custom Actions

Learn how to configure and use custom actions in Adobe Journey Optimizer to deliver personalized, real-time customer experiences.

Start configuring custom actions

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How to Configure Custom Actions

Step-by-step tutorial for setting up custom actions, including security protocols, endpoint configuration, and best practices.

Follow the configuration guide

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Using API Call Responses in Custom Actions

Discover how to use API call responses in custom actions to orchestrate journeys, handle errors, and test implementations.

Explore API call responses

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