Conflict management & prioritization section-overview

Conflict management and prioritization in Adobe Journey Optimizer help you deliver thoughtful, well-timed communications by preventing customer fatigue and ensuring the right messages reach your audience. By using tools like conflict detection, priority scores, and rule sets, you can streamline campaigns and journeys to avoid overlaps and balance frequency across channels. Whether you’re setting limits on how often messages are sent or deciding which campaigns take precedence, these features work together to simplify decision-making and optimize your marketing strategy. Dive in to explore how these tools can transform your campaigns into seamless, impactful experiences.

Conflict Management & Prioritization

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Get Started with Conflict Management

Learn how to use tools like conflict detection, priority scores, and rule sets to streamline campaigns and avoid overwhelming customers.

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Identify Potential Conflicts

Discover methods to detect and resolve campaign and journey conflicts, ensuring balanced marketing communications.

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Assign Priority Scores to Campaigns

Learn to assign numeric priority scores to journeys and campaigns to manage conflicts and prioritize communications effectively.

Read the tutorial

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Set Message & Journey Capping Rules

Create and manage rules for frequency capping and journey entry management to optimize communication efficiency.

Explore the section

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