Set message & journey capping rules section-overview

Managing message and journey capping rules in Adobe Journey Optimizer helps ensure your customers receive the right amount of communication without feeling overwhelmed. By setting limits on how often messages are sent or how many journeys a profile can enter, you can maintain customer engagement while avoiding overcommunication. This section introduces powerful tools like frequency capping by channel, journey entry limits, and prioritization strategies, offering clear guidance on how to create and apply these rules effectively. Whether you’re fine-tuning individual campaigns or applying global rules, you’ll learn how to balance outreach with customer experience seamlessly.

Set Message & Journey Capping Rules

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Work with Rule Sets

Learn how to create, manage, and activate rule sets to control message frequency and journey entry rules in Adobe Journey Optimizer.

Explore Rule Sets

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Journey Capping & Arbitration

Discover how to set journey entry and concurrency caps, prioritize journeys, and monitor exclusions to prevent communication overload.

Learn Journey Capping

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Frequency Capping by Channel

Understand how to create and apply channel-specific frequency capping rules to optimize message delivery and avoid over-communication.

Set Frequency Capping

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