Data management section-overview

Data management in Adobe Journey Optimizer empowers you to take control of your customer data with flexibility, security, and precision. Whether you need to retain data for compliance, delete expired records, or export information for external use, these tools are designed to support your governance policies and technical needs. From schemas that define how data is structured to interactive queries for analysis, each feature fits into a larger ecosystem that helps you organize, access, and leverage your data effectively. Dive into topics like managing datasets, enabling platform integrations, and exploring advanced querying- all tailored to make your data work smarter for your personalization and decisioning goals.

Data Management Features

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Get started with data management

Learn how Adobe Journey Optimizer empowers users with advanced data retention, export, deletion, and governance capabilities.

Explore data management

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Work with schemas in Adobe Journey Optimizer

Understand and manage Adobe Experience Platform schemas for effective data modeling and validation in Journey Optimizer.

Learn about schemas

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Journey Optimizer datasets

Discover comprehensive guidance on managing datasets, including TTL rules, exporting, and SQL querying in Adobe Journey Optimizer.

Explore datasets

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Use Adobe Experience Platform data

Enable and utilize Adobe Experience Platform datasets in Journey Optimizer for personalization and decisioning capabilities.

Learn about data usage

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Get started with queries in Journey Optimizer

Learn how to use the Query Editor for data analysis, exploration, and populating datasets in Adobe Journey Optimizer.

Start querying data

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