Data management section-overview
Data management in Adobe Journey Optimizer empowers you to take control of your customer data with flexibility, security, and precision. Whether you need to retain data for compliance, delete expired records, or export information for external use, these tools are designed to support your governance policies and technical needs. From schemas that define how data is structured to interactive queries for analysis, each feature fits into a larger ecosystem that helps you organize, access, and leverage your data effectively. Dive into topics like managing datasets, enabling platform integrations, and exploring advanced querying- all tailored to make your data work smarter for your personalization and decisioning goals.
Data Management Features
Get started with data management
Learn how Adobe Journey Optimizer empowers users with advanced data retention, export, deletion, and governance capabilities.
Work with schemas in Adobe Journey Optimizer
Understand and manage Adobe Experience Platform schemas for effective data modeling and validation in Journey Optimizer.
Journey Optimizer datasets
Discover comprehensive guidance on managing datasets, including TTL rules, exporting, and SQL querying in Adobe Journey Optimizer.
Use Adobe Experience Platform data
Enable and utilize Adobe Experience Platform datasets in Journey Optimizer for personalization and decisioning capabilities.
Get started with queries in Journey Optimizer
Learn how to use the Query Editor for data analysis, exploration, and populating datasets in Adobe Journey Optimizer.