Get started section-overview
Adobe Journey Optimizer empowers you to deliver personalized, real-time customer experiences across every channel. Meet your customers where they are with the right message at the right time.
This section introduces the platform’s core capabilities - from omnichannel orchestration and AI-driven decisioning to seamless content and data management. You’ll discover how these powerful tools work together to optimize every customer interaction. Each topic builds on the last, guiding you step by step toward mastering customer engagement in a dynamic, data-driven way.
Get Started with Adobe Journey Optimizer
Key Capabilities
Discover Adobe Journey Optimizer’s core features, use cases, and architecture for delivering personalized customer experiences.
Architecture Overview
Understand how Adobe Journey Optimizer integrates with Adobe Experience Platform to enable data-driven personalization at scale.
Roles and Responsibilities
Get an overview of the roles and workflows required to implement and manage Adobe Journey Optimizer effectively.
User Interface Overview
Navigate the Adobe Journey Optimizer interface and explore its features, including journey management and decisioning tools.
Search, Filter, and Organize Content
Use search, filter, and tagging features to manage and organize your journeys, campaigns, and other assets efficiently.
Guardrails and Limitations
Learn about constraints and recommended practices for using Adobe Journey Optimizer features effectively.
Additional Resources
- Dive into Core Concepts - Learn about the key functional areas of Adobe Journey Optimizer and how they work together to optimize customer journeys.
- Adobe Journey Optimizer: Key Terminology - Understand essential terms and concepts to confidently use Adobe Journey Optimizer and implement marketing strategies effectively.
- Accessibility Features - Learn about accessibility features and compliance with WCAG standards to ensure inclusivity for all users.
- Getting Started with AI Assistant - Leverage the AI Assistant to navigate concepts and gain operational insights within Adobe Journey Optimizer.
- Troubleshooting articles - Each troubleshooting section provides answers to frequently asked questions and solutions to problems.
- Monitoring & troubleshooting - Discover comprehensive tools to track journey performance, identify potential issues, and resolve problems quickly when they arise.