Get started with Adobe Journey Optimizer get-started
Whether you are new to Journey Optimizer or returning to explore a new capability, this page is your starting point. Choose the path that fits your role and goal.
New to Journey Optimizer? essentials
Learn the fundamentals of Adobe Journey Optimizer and how it enables data-driven personalization at scale.
What is Journey Optimizer?
Discover core capabilities, use cases, and how Journey Optimizer delivers personalized customer experiences.
Understanding How It Works
Learn how Journey Optimizer integrates with Adobe Experience Platform and how its key functional areas work together.
Key Terminology
Essential terms and concepts to help you navigate Journey Optimizer confidently.
AI & Intelligent Features
Discover how AI helps you create content, optimize send times, and make smarter decisions.
Get started by role by-role
Get started with role-specific guidance tailored to your responsibilities and goals.
For Marketers
Design customer journeys, create campaigns, and personalize content to engage your audiences.
For Data Engineers
Configure data structures, manage schemas and datasets, and ensure data quality.
For Administrators
Set up environments, manage permissions, and configure channels for your organization.
For Developers
Integrate mobile apps, implement web SDKs, configure events, and build custom integrations.
See all roles and responsibilities →
Explore use cases explore-use-cases
Not sure where to start? Find the capability that matches your goal.
Find the right capability for your goal
Browse use cases by business goal and jump to the recommended Journey Optimizer capability.
Already onboarded? already-onboarded
Jump straight to the areas where you do your day-to-day work.
Work Efficiently work-efficiently
Master the interface and leverage intelligent features to accelerate your work.
Navigate the Interface
Learn how to use the Journey Optimizer interface, access key features, and find what you need quickly.
Search & Organize
Use search, filters, and tags to manage journeys, campaigns, and content efficiently.
Troubleshooting FAQ
Find answers to frequently asked questions and solutions to common problems across channels and features.
Additional Resources additional-resources
Reference & best practices
- Guardrails & Limitations - Understand constraints and recommended practices for using Journey Optimizer features effectively
- Accessibility Features - Learn about accessibility features and WCAG compliance to ensure inclusivity for all users
- Troubleshooting Guide - Find answers to frequently asked questions and solutions to common problems
Learn & get support
- Tutorial Videos - Step-by-step video tutorials covering core capabilities
- Use Case Playbooks - Pre-built workflows for common scenarios like abandoned cart recovery and welcome campaigns
- Monitoring & Troubleshooting - Tools to track performance, identify issues, and resolve problems quickly
- What’s New - Stay up to date with the latest features, improvements, and fixes
- Community Forum - Connect with other users, ask questions, and share best practices
- Documentation Updates - Stay informed about recent changes and additions to the documentation
Quick Links quick-links
Start creating right away with these essential guides:
Looking for the implementation sequence?
If your team is setting up Journey Optimizer for the first time, see Roles and responsibilities for the recommended order of operations across all roles.