Get Started with Adobe Journey Optimizer get-started
Adobe Journey Optimizer empowers you to deliver personalized, real-time customer experiences across every channel. Meet your customers where they are with the right message at the right time.
Whether you’re new to Journey Optimizer or an experienced user looking to expand your skills, this section provides everything you need to get started quickly and effectively.
Start with the Essentials essentials
Learn the fundamentals of Adobe Journey Optimizer and how it enables data-driven personalization at scale.
What is Journey Optimizer?
Discover core capabilities, use cases, and how Journey Optimizer delivers personalized customer experiences.
Understanding How It Works
Learn how Journey Optimizer integrates with Adobe Experience Platform and how its key functional areas work together.
Key Terminology
Essential terms and concepts to help you navigate Journey Optimizer confidently.
Choose Your Learning Path by-role
Get started with role-specific guidance tailored to your responsibilities and goals.
For Marketers
Design customer journeys, create campaigns, and personalize content to engage your audiences.
For Data Engineers
Configure data structures, manage schemas and datasets, and ensure data quality.
For Administrators
Set up environments, manage permissions, and configure channels for your organization.
Not sure which role fits you? Take our quick assessment →
Work Efficiently work-efficiently
Master the interface and leverage intelligent features to accelerate your work.
Navigate the Interface
Learn how to use the Journey Optimizer interface, access key features, and find what you need quickly.
Search & Organize
Use search, filters, and tags to manage journeys, campaigns, and content efficiently.
AI & Intelligent Features
Discover how AI helps you create content, optimize send times, and make smarter decisions.
Additional Resources additional-resources
Reference & Best Practices
- Guardrails & Limitations - Understand constraints and recommended practices for using Journey Optimizer features effectively
- Accessibility Features - Learn about accessibility features and WCAG compliance to ensure inclusivity for all users
- Troubleshooting Guide - Find answers to frequently asked questions and solutions to common problems
Learn & Get Support
- Tutorial Videos - Step-by-step video tutorials covering core capabilities
- Use Case Playbooks - Pre-built workflows for common scenarios like abandoned cart recovery and welcome campaigns
- Monitoring & Troubleshooting - Tools to track performance, identify issues, and resolve problems quickly
- What’s New - Stay up to date with the latest features, improvements, and fixes
- Community Forum - Connect with other users, ask questions, and share best practices
- Documentation Updates - Stay informed about recent changes and additions to the documentation
Ready to Get Started?
Choose the path that’s right for you:
- New to Journey Optimizer? Start with What is Journey Optimizer? to understand the basics
- Know your role? Jump to the role-specific guide that matches your responsibilities
- Want to explore? Browse the AI features or try Use Case Playbooks
- Need help? Check the Troubleshooting Guide or visit the Community Forum
Quick Links quick-links
Start creating right away with these essential guides: