Privacy section-overview

Adobe Journey Optimizer’s Privacy tools empower you to manage sensitive customer data responsibly and comply with regulations like GDPR. Whether you need to handle access or deletion requests, track user actions, enforce consent preferences, or protect data through governance policies, these features work together to simplify data management while ensuring compliance and security. You’ll learn how to process privacy requests, audit user actions, manage consent, apply governance rules, and leverage advanced security options like Customer Managed Keys. These tools are designed to build trust, safeguard information, and seamlessly integrate privacy into your workflows.

Privacy Features in Adobe Journey Optimizer

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Privacy Management Overview

Learn how to manage privacy in Adobe Journey Optimizer and Adobe Experience Platform, including data requests, audit logs, consent, and governance policies.

Get started with privacy management

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Managing Privacy Requests

Follow step-by-step instructions to create and handle privacy requests, ensuring GDPR compliance using the Privacy Service UI and API.

Learn to manage privacy requests

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Audit Logs for User Actions

Track and monitor actions performed on Adobe Journey Optimizer resources using audit logs for compliance and troubleshooting.

Explore audit logs

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Performing Data Lifecycle Operations

Discover how to manage data lifecycle tasks like updating and deleting records while maintaining data hygiene and adhering to organizational policies.

Learn about data lifecycle operations

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Consent Management

Manage recipient consent preferences and policies to comply with privacy regulations and improve user trust and experiences.

Get started with consent management

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Data Governance Policies

Learn how to implement data governance policies using labels and marketing actions to ensure compliance and protect sensitive data.

Set up data governance

Additional Resources

  • Customer Managed Keys (CMK) - Set up and manage customer encryption keys for securing data in Adobe Journey Optimizer, ensuring privacy and security compliance.
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