Manage consent section-overview

Managing consent is key to building trust with your audience while ensuring compliance with privacy regulations. In Adobe Journey Optimizer, you can handle opt-out preferences and personalization consent seamlessly, making sure customers only receive the communications they want and expect. This section breaks down how to manage unsubscriptions for email, SMS, and push notifications, implement personalization consent in campaigns, and use tools like segmentation and decision scopes to tailor experiences responsibly. Whether you’re safeguarding compliance or enhancing user experiences, you’ll find practical steps to create meaningful, privacy-conscious customer journeys.

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Manage Opt-Out and Personalization Consent

Learn how to manage opt-out preferences and enforce personalization consent for messages and campaigns while ensuring compliance with privacy laws.

Learn how to manage consent

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Work with Consent Policies

Understand how to create and apply consent policies to manage data usage and marketing actions in compliance with legal and organizational rules.

Explore consent policies

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