Manage consent section-overview
Managing consent is key to building trust with your audience while ensuring compliance with privacy regulations such as GDPR. Consent in Adobe Journey Optimizer works alongside privacy management—including data requests and audit logs—and Data Governance policies that protect sensitive fields from being exported to third-party systems.
You can handle consent in three ways: opt-out preferences for unsubscriptions across email, SMS, and push; consent policies applied to your campaigns and journeys to control data usage and marketing actions; and preference management to target customers based on the subscription topics and channels they choose. The topics below guide you through each step.
Manage Consent
Manage Opt-Out and Personalization Consent
Learn how to manage opt-out preferences and enforce personalization consent for messages and campaigns while ensuring compliance with privacy laws.
Work with Consent Policies
Understand how to create and apply consent policies to manage data usage and marketing actions in compliance with legal and organizational rules.
Manage Your Customers’ Preferences
Learn how to manage subscription topics and channel preferences using consent policies, so you target customers based on their choices while respecting their consent.
Additional resources
- Get started with privacy - Overview of privacy management in Journey Optimizer, including data requests and audit logs.
- Data Governance - Protect sensitive fields from being exported to third-party systems through custom actions.
- Manage email opt-out - Configure email-specific opt-out and unsubscription handling.
- Manage text message opt-out - Configure SMS/MMS/RCS opt-out and unsubscription handling.