Quick Start: Adobe Target Standard/Premium integration quick-start-target-integration

Adobe Target Standard/Premium puts control directly in the hands of marketers. Doing so can help quickly and continually run multiple A/B and multivariate tests, and measure effectiveness. And, it can increase the relevance of online content through segmentation, targeting, and Automated Personalization.

Adobe Dynamic Media Classic lets you create offers and Offer Sets for Adobe Target Standard/Premium campaigns. For example, you can create an Offer Set with three variations of the same rich media asset. Then you can have Adobe Target Standard or Premium to determine which asset provides better conversion lift. You can create offers and Offer Sets from a Basic Template or from individual images. After the Offer Set is pushed or saved to Adobe Target Standard/Premium, where the offers are associated with mboxes and experiences, Adobe Target Standard/Premium can run campaigns. These campaigns determine which variation of a website is likely to perform best for click-throughs and conversion.

For greater customization of dynamic Adobe Dynamic Media Classic content, use Adobe Target Standard/Premium HTML offers. See the Adobe Target Standard/Premium product documentation for more information.

This Quick Start is designed to get you up and running quickly with Adobe Target Standard/Premium HTML Offer Sets. Follow steps 1 through 3. After each step, there is a cross-reference to a topic heading where you can find more information.

1. Enter your Adobe Target Standard/Premium URL in the Application General Settings page

Adobe Dynamic Media Classic needs your Adobe Target Standard/Premium URL to integrate with Adobe Target Standard/Premium. Copy the portion of your Adobe Target Standard/Premium URL up to and including .com, and enter it in the Adobe Dynamic Media Classic Application General Settings page, in the Servers group, Test&Target Server Name text field. See Integrate Adobe Dynamic Media Classic with Adobe Target Standard/Premium.

2. Create the Offer Set

Use a parameterized template or images to create an Offer Set. You can create HTML Offer Sets on the Test&Target Offer Set page. To open this page, select your template or images, then on the Global Navigation bar, go to Build > Test&Target Offer Set.

To create an offer with a template, select Add & Preview. On the Add & Preview page, change parameter values.

To create an offer with images, drag the images into the Test&Target Offer Set page. Select Preview and choose an Image Preset for an image or all the images in the Offer Set.

Save the Offer Set after you create it.

See Create an offer set.

3. Push the offer set to Adobe Target Standard/Premium

In the Test&Target Offer Set page, select Push Offers, and enter your login credentials in the Test&Target Login dialog box. See Push offer sets to Adobe Target Standard/Premium.