Frequently asking questions about upgrading from Dynamic Media Classic to Dynamic Media

April 9, 2025

CREATED FOR:

  • Intermediate
  • Admin
  • User

General information

What is Dynamic Media in Adobe Experience Manager Assets?

Dynamic Media is the next generation evolution of Adobe Dynamic Media Classic (formerly Scene7) capabilities within Experience Manager Assets. The solution combines the power of asset management with rich media delivery. Capabilities include the following:

  • Single user interface and platform for managing images and video.
  • Innovative merchandising features.
  • Adobe’s robust and proven delivery platform.
  • Seamless unification with Experience Manager Assets.
What are the key benefits of upgrading to Dynamic Media?

  • Collaboration and shared file sync with Adobe Creative Cloud applications.

  • Enterprise-level digital asset management with:

    • robust metadata support
    • smart search
    • lightbox and collections
    • version control
    • secure asset sharing for use by vendors, partners, and franchisees

  • Review and approval workflows for work in process assets.

  • Ease of adoption and use with new UI.

  • Create Shoppable/Interactive Media experiences using images and video that drive conversion and enrich user engagement and satisfaction.

  • Combine campaign assets with product information so you can streamline the click to cart.

  • Easily create, adjust, brand, and deploy interactive viewers using the WYSIWYG Viewer Designer.

  • Deliver optimized rich media to Experience Cloud solutions.

  • Integration with Experience Cloud for advanced asset analytics, targeting, and asset reuse across marketing touch points. Those touchpoints include Adobe Campaign for email, Adobe Social for social channels, and Experience Manager Sites for responsive Web and mobile apps.

Does Dynamic Media use the existing Adobe CDN (Content Delivery Network)?

Yes, Dynamic Media uses Adobe’s robust, top-tier delivery network.

  • Top rich media vendor to Internet Retail 1000, nine years in a row.
  • 24/7/265 support, 99.95% SLAs.
  • Proven infrastructure serving more than 800 clients world wide, 3.5 petabytes of traffic per month and more than 500 million assets in management, 60% growth in traffic year over year.
What is Dynamic Media Classic? Is Adobe changing the name of Adobe Scene7?
Adobe changed the name of Adobe Scene7 to Dynamic Media Classic.

Upgrade process and tools

Who is eligible for the upgrade program?
Customers who currently have Dynamic Media Classic (formerly Scene7) and also have Experience Manager.
How do I start the upgrade process?
Contact your Adobe Account Team representative or email s7support@adobe.com with the subject line Dynamic Media Upgrade Program.
How is the upgrade process handled?

AGS (Adobe Global Services) handles the upgrade and treats it as a service project. Adobe provides migration of the assets only. The customer, AGS, or Partner is responsible for all other upgrade aspects and steps. At a summary level, an upgrade plan contains the following:

  • Provision company/user accounts.
  • Replicate assets from Dynamic Media Classic (formerly Scene7) to the Dynamic Media component of Experience Manager Assets (provided by Adobe through an automated upgrade tool).
  • Configure settings for imaging and video.
  • Modify production processes and train users.
How long does the upgrade process take?
The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.
How do I check the status of my upgrade?
The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.
Are there any contract changes required to upgrade to Dynamic Media?
The upgrade process time varies based on several factors, including but not limited to: the number of assets and size of assets. AGS or Partner manages the project timeline.
Is there a difference in licensing cost?
Work with your Adobe Account Team representative for details regarding pricing.
Is there be any downtime associated with the upgrade process?
No. Dynamic Media Classic continues to work uninterrupted during the upgrade process. After the upgrade is complete and content is validated, all users are working exclusively within the Dynamic Media component of Experience Manager Assets.
Are all the steps within the Upgrade Readiness Checklist required?
No. The readiness checklist contains required and optional best practice steps.
Am I required to upgrade?

No. Adobe fully supports and maintains Dynamic Media Classic (customer-requested bug fixes, security fixes, platform scalability, and reliability) now and into the future.

You can upgrade when you are ready to take advantage of the new features offered by Dynamic Media.

Can I still use Dynamic Media Classic (formerly Adobe Scene7) after I have upgraded to Dynamic Media?

After you have upgraded to Dynamic Media, you should only use Dynamic Media for imaging and video. You can continue to use Dynamic Media Classic only for features that are not yet available in Dynamic Media including the following:

  • Visual configurator (image author, image render).
  • Image templates.
  • eCatalogs.
What tools does Adobe provide to automate the upgrade process?
For the initial launch of the upgrade program, Adobe provides tools that can automatically move assets from Dynamic Media Classic to Dynamic Media in Experience Manager Assets.
Do existing Dynamic Media Classic URLs, API integrations, and viewers continue to work during and after my upgrade?
Yes. You can continue to use the Dynamic Media Classic (formerly Adobe Scene7) publishing and delivery infrastructure as-is in the Dynamic Media solution.
Do I have to update my production URLs?
No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. The benefit of this approach is that you do not have to change any production URLs on your Web pages, therefore minimizing the risk and effort of migration to Dynamic Media.
Will I have to rewrite API integrations and other automation scripts?
No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. In addition, all assets are replicated over to Dynamic Media Classic. The benefit of this approach is that you do not have to rewrite any API-based integrations or automation scripts, therefore minimizing the risk and effort of migration to Dynamic Media.
Will I have to make changes or redevelop my custom viewers?
No. Adobe continues to use the Dynamic Media Classic publishing and delivery infrastructure as-is in the Dynamic Media solution. The benefit of this approach is that you can continue to use your custom-built viewers, therefore minimizing the risk and effort of migration to Dynamic Media.
How do I migrate my settings (such as Image Presets, video encodings) to Dynamic Media?
Presets and other settings must be recreated within Dynamic Media. As part of the service project, Adobe Global Services or Partner can assist.
How do I set up users and permissions (SSO or LDAP options)?
Settings must be recreated within Dynamic Media. As part of the service project, AGS or Partner can assist. However, upgrading to Dynamic Media provides SSO/LDAP integration, making user management more efficient. In addition, Dynamic Media offers robust roles and privileges to control user access.
Can I still use FTP to batch/bulk upload assets?
Yes. You do not need to modify your existing workflows for ingestion and can continue to schedule FTP-based uploads.
What resources are available for training new users?
Training is available through ADLS (Adobe Digital Learning Services). Dynamic Media capabilities are covered in two courses: Manage and Deliver Digital Assets and Customize Digital Assets.
Is Dynamic Media available for all geographies?
Yes. Adobe has datacenters in North America, Europe, and Asia-Pacific.
How long is Dynamic Media Classic going to exist as a stand-alone product?
Adobe fully supports and maintains Dynamic Media Classic (customer-requested bug fixes, security fixes, platform scalability, and reliability) now and into the future.
How much storage comes with Dynamic Media?
Dynamic Media comes with 60 GB of storage. You can purchase additional storage in blocks of 250 GB. Check your contract details so you can obtain your current storage allotment.
What metric is used to measure Dynamic Media usage?

Page Views per Month (PVM). Page View means a single view of an email or Web page of an Internet site. It also includes application screen views, application screen states, mobile Web pages, and social network pages. Page Views occur:

  • Each time the loading or refreshing of a Web page occurs
  • When an application is loaded
  • When content renders
  • Shown through an opened or viewed email
When is Personalized Media going to be available with Dynamic Media?
Adobe is aggressively working to add Personalized Media features to Dynamic Media. More information on release timing is forthcoming.
How are assets validated during the upgrade? Am I required to do manual validation?
Adobe performs an automated validation on all assets that are moved over to Dynamic Media. A general manual validation of key sites, pages, and experiences powered by Dynamic Media is recommended.
Is there an SLA for Dynamic Media?
Yes. Contact your Adobe Account Team representative for details.
Can I use my own CDN (Content Delivery Network) with Dynamic Media?
Yes. You can use your own CDN with Dynamic Media.
Does Dynamic Media have the features I need so I can upgrade? What features are available with Dynamic Media on Experience Manager Assets?
See the Feature Comparison page where you can learn more.
What features are still only available in Dynamic Media Classic? Can I still upgrade?

Customers who require the following can continue to have access to Dynamic Media Classic powered features:

  • Visual configurator (image author, image render).
  • Image templates.
  • eCatalogs.

See also the Feature Comparison page where you can learn more.

What is happening with Dynamic Media Classic Media Portal solution?
Experience Manager Brand Portal is the replacement offering for Dynamic Media Classic Media Portal.