Configure Adobe Analytics reports
To tell Adobe Analytics what information that you want in Adobe Analytics reports, go to the Adobe Analytics Configuration screen. Following your configuration reports, this screen lists, for each viewer event you want information about, a corresponding Adobe Analytics variable and Adobe Dynamic Media Classic variable. These viewer events-Adobe Analytics variable-Adobe Dynamic Media Classic variable combinations determine what information is reported.
Besides associating viewer events with variables, the Adobe Analytics Configuration screen offers tools for activating, editing, and deleting viewer events.
NOTESee Log on to Adobe Analytics.
See Publish configuration information.
Assign Adobe Analytics variables to Adobe Dynamic Media Classic viewer events and variables
Use the Adobe Analytics Configuration screen to associate viewer events with Adobe Analytics variables and Adobe Dynamic Media Classic variables. For each viewer event, choose one Adobe Analytics variable and one Adobe Dynamic Media Classic variable. For instructions about opening the Adobe Analytics Configuration screen, see Logon to Adobe Analytics.
To assign Adobe Analytics variables to Adobe Dynamic Media Classic viewer events and variables:
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After you log in to Adobe Analytics from within Dynamic Media Classic and select a report suite, on the Adobe Analytics Configuration page, in the right table column, activate a viewer event by selecting Enable.
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Under the Variables column, display the variable pair chooser by selecting the arrow button for the desired viewer event.
See Viewer events.
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Add an Adobe Dynamic Media Classic variable.
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Add an Adobe Analytics variable.
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(Optional) To add another variable pair, select Add.
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Select Save.
After you select Save, the viewer event, its Adobe Analytics variable, and its Adobe Dynamic Media Classic variable, are listed in the Adobe Analytics Configuration screen.
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In the lower right corner, select Close.
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Go to Publish > Submit Publish to run an Image Serving publish.
Publishing is necessary so that the information contained in the viewers is available on Adobe Dynamic Media Classic servers.
Viewer events
Viewer events describe actions that users perform with Dynamic Media Classic viewers. When a user initiates an action, such as selecting a thumbnail or starting or stopping a video, the viewer “broadcasts” an event to the Web page. Data associated with that event is also pushed.
The following table describes viewer events that you can add to the Adobe Analytics Configuration screen.
| Viewer event | HTML5 Viewer Platform support and viewers | Description |
|---|---|---|
| LOAD | X (eCatalog, Flyout, SpinSet, Video, Zoom) | When a user starts a viewer |
| PAGE | X (eCatalog) | In eCatalogs, when a user turns a page; in targeted zoom viewers, when a user selects a different target or a color swatch. |
| SWAP | X (eCatalog, Flyout, SpinSet, Video, Zoom) | When a user selects a different thumbnail to view a different image. |
| ITEM | X (eCatalog) | In viewers that support Image Maps in which rollovers are defined, when a user hovers the pointer over an Image Map to read the rollover text. |
| HREF | X (eCatalog) | In viewers that support Image Maps, when a user selects a URL in an Image Map. |
| TARGET | In targeted zoom viewers, when a user selects a zoom target to zoom to part of an image. | |
| SEARCH | In eCatalogs, when a user conducts a word search. | |
| PLAY | X (Video) | In Video viewers, when a user selects Play to start playing a video. Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Adobe Dynamic Media Classic. Video Heartbeat works with out-of-the-box Adobe Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enable Adobe Analytics Video Reports. |
| PAUSE | X (Video) | In Video viewers, when a user selects Pause to freeze a video. Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Adobe Dynamic Media Classic. Video Heartbeat works with out-of-the-box Adobe Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enable Adobe Analytics Video Reports. |
| STOP | X (Video) | In Video viewers, when a user selects Stop to stop playing a video. Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Adobe Dynamic Media Classic. Video Heartbeat works with out-of-the-box Adobe Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enable Adobe Analytics Video Reports. |
| MILESTONE | X (Video) | In Video viewers, milestone events are generated when the user watches 0, 25, 50, 75, or 100 percent of the video. Note: If you are using Adobe Analytics heartbeat-based video reporting, you do not need to map any variables to this viewer event when you configure Adobe Analytics in Adobe Dynamic Media Classic. Video Heartbeat works with out-of-the-box Adobe Dynamic Media Classic HTML5 Video and MixedMedia viewers. The video player generates tracking data for viewing within Adobe Analytics Video Reports. See Enable Adobe Analytics Video Reports. |
| SWATCH | X (Flyout, Zoom) | This viewer event is mapped to the PAGE viewer event in Adobe Dynamic Media Classic. |
| ZOOM | X (eCatalog, SpinSet, Zoom) | Not tracked by Adobe Analytics. |
| PAN | X (eCatalog, SpinSet, Zoom) | Not tracked by Adobe Analytics. |
| SPIN | X (SpinSet) | Not tracked by Adobe Analytics. |