Marketing menu

The Marketing menu provides access tools for managing promotions, communications, SEO, and user-generated content.

Display the Marketing menu

On the Admin sidebar, click Marketing.

Main sections

Promotions

Create catalog and cart price rules that trigger discounts based on various conditions. Set up promotions that spring into action when the required conditions are met.

(Adobe Commerce only) Create related product rules and manage gift card accounts.

Private Sales

[PaaS only]{class="badge informative" title="Applies to Adobe Commerce on Cloud projects (Adobe-managed PaaS infrastructure) and on-premises projects only."}

Private sales and other catalog events are a great way to use your existing customer base to generate buzz and new leads with exclusive access for members only, or by invitation.

Communications

Customize all notifications sent from your store. Create newsletters and publish RSS feeds.

(Adobe Commerce only) Set up rules that send email reminders to customers whenever the conditions are met.

SEO & Search

Analyze search terms and synonyms to help customers find products in the store, manage meta data, and create a site map. Use redirects to manage URL changes and avoid broken links.

User Content

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Incorporate user-generated product reviews to create a sense of community and increase sales.