Adobe Commerce Merchandising and Promotions Guide

This guide is intended for merchandisers and marketing staff working in Adobe Commerce and Magento Open Source. It provides detailed information about merchandising and promotional features, including targeted discounts and events. It assumes a basic understanding of the core Commerce configuration, and functionality.

This guide covers:

Overview of merchandising and promotion functions with a Commerce instance.
Marketing menu
Use the Marketing menu to access multiple features for managing promotions, communications, SEO, and user-generated content.
Visual Merchandiser
Explore this set of advanced tools that allows you to position products and apply conditions that determine which products appear in the category listing.
Gift registries
Give your customers the ability to create gift registries for special occasions, and to invite their friends and family to purchase their gifts from the gift registry.
Reward and loyalty programs
Implement programs that drive customer engagement and promote customer loyalty.
Private sales and events
Create limited-time sales, limit sales to specific members, or create a stand-alone private sale page.
Catalog price rules
Offer products to buyers at a discounted price based on a set of defined conditions.
Cart price rules
Apply discounts to items in the shopping cart based on a set of conditions or when the customer enters a valid coupon code.
Product relationships
Promote products in your catalog on other pages by defining the nature of the relationship between the products.
Newsletters and subscriptions
Publish and distribute newsletters to subscriber customers to increase traffic to your store.
Email reminders
Automatically send reminders to customers them to take advantage of a promotion and make a purchase.
Search engine optimization
Implement Commerce features to fine-tune the content and presentation of your site and improve the way the pages are indexed by search engines.
Google site tools
Configure integrations with Google tools to help optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces.

Available documentation

Documentation resource
Adobe Commerce 2.4 Merchant Documentation
Merchant-focused documentation for Adobe Commerce
Services for Adobe Commerce Documentation
Documentation to support a collection of services that help merchants integrate key components of their business with their store.
Commerce on Cloud Infrastructure Guide
Step-by-step procedures for deploying Adobe Commerce on a managed, automated hosting Cloud platform.
Adobe Commerce 2.4 Operational Guides
Systems documentation about the concepts, processes, tools, and best practices to develop, deploy, and maintain Adobe Commerce projects.
Adobe Commerce 2.4 Developer Documentation
Developer-focused documentation used to customize Adobe Commerce and integrate with third-party systems