Product relationships

Products in your catalog can be promoted on other pages by defining the nature of the relationship between the products. These relationships help target buyers according to their interest in a similar or related product.

Defined in product settings

When you create or update a product, the product settings allow you to define product relationships specifically for that product:

Related Products are meant to be purchased in addition to the item the customer is viewing. They complement, enhance, or add optional features to the product.


Up-sell products are items that are similar, but are perhaps of a higher quality, more popular, or have a better profit margin than the item the customer is considering.


Cross-sell products are offered on the shopping cart page as last-minute purchases before the checkout process begins.

Adobe Commerce (Adobe Commerce only) Related product rules give you the ability to target the selection of products that are presented to customers as related products, up-sells, and cross-sells.

Product Recommendations powered by Adobe Sensei

Adobe Commerce (Adobe Commerce only) Product Recommendations powered by Adobe Sensei simplifies the process of defining product relationships by using artificial intelligence and machine-learning algorithms to perform a deep analysis of aggregated visitor data. This data, when combined with your Adobe Commerce catalog, results in highly engaging, relevant, and personalized experiences for the shopper.