DocumentationCommerceMerchandising and Promotions

Google Analytics

Last update: July 24, 2023
  • Topics:
  • Marketing Tools
  • Integration

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  • Beginner
  • Intermediate
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Google Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates. Google Analytics 4 is Google’s next-generation measurement solution, and is replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits.

NOTE
If your business is subject to privacy regulations such as the General Data Protection Regulation and/or the California Consumer Privacy Act, see Google Privacy Settings.
IMPORTANT
If you enable the Cookie Restriction Mode, Google Analytics does not collect data about visitors unless they have accepted cookies.

Google Analytics 4

NOTE
Starting with the 2.4.5 release, the Google services integration is updated to support use of the GTag APIs. GTag is a unified mechanism for integration with Google functionality for web pages and supports the newest capabilities and opportunities for tracking and managing content through Google Services. For more information, see the Google Analytics developer documentation.

Step 1: Set up Google Analytics 4

If you do not already have a Google Analytics 4 setup for your site, follow one of these methods:

  • Set up Analytics data collection for the first time
  • Add Google Analytics 4 to a site with Universal Analytics

Step 2: Complete the Commerce configuration

  1. Log in to the Admin for your Commerce store.

  2. On the Admin sidebar, go to Stores > Settings > Configuration.

  3. In the left panel, expand Sales and choose Google API.

  4. Expand Expansion selector the Google GTag section.

  5. Expand Expansion selector the Google Analytics4 subsection and do the following:

    • Set Enable to Yes.

    • Leave the Account type as Google Analytics4.

    • Enter your Measurement ID. To learn more, see Google Analytics Help.

    • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes.

    Sales configuration - Google API for Google Analytics 4

  6. When complete, click Save Config.

Google Universal Analytics

IMPORTANT
On July 1, 2023, standard Universal Analytics properties will no longer process data. If you still rely on Universal Analytics, it is recommended that you prepare to use Google Analytics 4 going forward.

Step 1: Set up Google Universal Analytics

Visit the Google website, and sign up for a Google Universal Analytics account.

Step 2: Complete the Commerce configuration

  1. Log in to the Admin for your Commerce store.

  2. On the Admin sidebar, go to Stores > Settings > Configuration.

  3. In the left panel, expand Sales and choose Google API.

  4. Expand Expansion selector the Google Analytics section and do the following:

    • Set Enable to Yes.

    • Enter your Google Analytics Account Number.

    • If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes.

    Sales configuration - Google API - Google Analytics

  5. When complete, click Save Config.

Enhanced Ecommerce

Enhanced Ecommerce is a plugin for Google Universal Analytics that gives you insight into the shopping and purchasing behavior of your customers. You can use Enhanced Ecommerce to produce reports about key customer activities, such as when customers add items the cart, begin the checkout process, or complete a purchase. You can also identify and analyze patterns of shoppers who abandon their carts without making a purchase.

The following instructions show how to configure Google Tag Manager with Universal Analytics to produce Enhanced Ecommerce data and reports.

Step 1. Sign up for Google accounts

  1. Sign up for a Google Tag Manager account, and complete the Commerce configuration.

  2. Sign up for a new Google Universal Analytics account.

Step 2. Configure Enhanced Ecommerce

  1. Sign in to your Google Universal Analytics account.

  2. Create a property for Enhanced Ecommerce analytics with the following settings:

    • Status: ON
    • Related Products: ON
    • Enable Enhanced Ecommerce Reporting: ON
    • Checkout Labeling: (not required)

  3. When complete, click Submit.

Step 3. Create tags and triggers

  1. Sign in to your Google Tag Manager account and create the following triggers:

    Name
    Event Type
    Filter
    addToCart
    Custom Event
    checkout
    Custom Event
    checkout only
    Page View
    Page URL matches RegEx /checkout/.*
    checkoutOption
    Custom Event
    gtm.dom
    Custom Event
    productClick
    Custom Event
    promotionClick
    Custom Event
    removeFromCart
    Custom Event
    NOTE
    The Checkout event is triggered for the built-in Commerce basic payment methods only (such as Check / Money Order and Cash On Delivery Payment). This event is not executed for PayPal checkout and other external payment methods, which use redirection to the checkout from external resources.

  2. Create the following Universal Analytics tags with the same basic configuration.

    • Universal Analytics Tags

      Name
      Type
      Firing triggers
      Add to cart tracking
      Universal Analytics
      addToCart
      Checkout option tracking
      Universal Analytics
      checkoutOption
      Checkout tracking
      Universal Analytics
      checkout
      Pageview tracking
      Universal Analytics
      gtm.dom
      Product click tracking
      Universal Analytics
      productClick
      Promo click tracking
      Universal Analytics
      promotionClick
      Remove from cart tracking
      Universal Analytics
      removeFromCart

    • Basic Tag Configuration

      Setting
      Value
      Product
      Google Analytics
      Tag Type
      Universal Analytics
      Tracking ID
      UA-XXX (The tracking ID from your Universal Analytics account.)
      Enable Enhanced Ecommerce Features
      True
      Use data layer
      True
      Use Debug version
      True

  3. Complete the individual tracking configurations.

    • Enter the following Add to Cart tracking settings:

      Setting
      Value
      Track Type
      Event
      Category
      Ecommerce
      Action
      Add to Cart
      Trigger
      addToCart

    • Enter the following Checkout option tracking settings:

      Setting
      Value
      Track Type
      Event
      Category
      Ecommerce
      Action
      Checkout Option
      Trigger
      checkoutOption

    • Enter the following PageView tracking settings:

      Setting
      Value
      Track Type
      PageView
      Trigger
      gtm.dom

    • Complete the following Product Click tracking configuration:

      Setting
      Value
      Track Type
      Event
      Category
      Ecommerce
      Action
      Product Click
      Trigger
      productClick

    • Complete the following Promotion Click tracking configuration:

      Setting
      Value
      Track Type
      Event
      Category
      Ecommerce
      Action
      Promotion Click
      Trigger
      promotionClick

    • Complete the following Remove from Cart tracking configuration:

      Setting
      Value
      Track Type
      Event
      Category
      Ecommerce
      Action
      Remove from Cart
      Trigger
      removeFromCart

  4. When complete, click Preview and verify that the tags work correctly.

  5. After verifying the settings, click Publish.

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