Google Tag Manager
Google Tag Manager is a powerful tool that helps you efficiently manage and deploy various tags (snippets of code) associated with your marketing campaign events. Google Tag Manager gives you the ability to add tracking tags to your site to measure the audience, or to personalize, retarget, or conduct search engine marketing initiatives.
Google Tag Manager directly transfers data and events to Google Analytics, Enhanced Ecommerce, and other third-party analytics solutions to produce a clear picture of how well your site, products, and promotions are performing.
You should have a Google Analytics and Tag Manager account to continue this process. The following instructions walk you through the process of configuring your Google accounts, configuring your Commerce store, and creating a tag.
Step 1. Configure your Google Analytics account
See Set up Site Search in Google Help for the basics you need for getting started. Also see the Google guides for Google Analytics and Google Tag Manager.
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Sign in to your Google Analytics account.
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To enable Internal Site Search Tracking, do the following:
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Navigate to Select View > View Settings.
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Set Site Search Tracking to
On. -
Set Query parameter to
q. -
When complete, Save the settings.
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To enable display features, do the following:
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Choose Property Settings.
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Under Advertising Features, set Enable Demographics and Interest Reports to
On. -
Save the settings.
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To enable Ecommerce Tracking, do the following:
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Navigate to Select View > Ecommerce Settings.
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Set Enable Ecommerce to
On. -
Set Enable Enhanced Ecommerce Reporting to
On. -
Save the settings.
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Reload the page and verify that all the settings remain
On.note note NOTE If not all settings are On, repeat the previous steps, save, and reload the page. Repeat this process until all settings are set toOn.
Step 2. Configure your Google Tag Manager account
The following instructions show how to configure a new container with the basic settings. A sample Composer configuration (.json) file is used to simplify the process, importing to generate a tag in a new container. For this example, creating a container, rather than modify an existing container, is recommended.
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Download the linked file GTM_M2_Config_json.txt, open the file in an editor, and save it as
GTM_M2_Config.json.The json file is uploaded directly to Google Tag Manager.
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Navigate to Admin > Container > Import Container.
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Click Choose container file and select the json file.
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Under Choose workspace, click New.
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Enter a title and description, then click Save.
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To import the file, select one of the following actions:
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The Overwrite option should be selected for a new container.
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The Merge option should be selected if you are using an existing container.
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Click Preview to review the tags, triggers, and variables.
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To edit the Google Analytics ID that is referenced in variables, do the following:
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Navigate to Variables > User-Defined Variables.
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Choose Google Analytics and update the placeholder (
UA-xxxxxx-x) with your own GA ID.
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Follow Google’s instructions for adding tags, triggers, and variables to the new container.
If you have settings in another container that you want to use, they can be moved to the new container.
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Click Confirm when complete.
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Follow Google’s instructions for publishing the new container.
Step 3. Configure your store
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Log in to the Admin of your Commerce store.
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On the Admin sidebar, go to Stores > Settings > Configuration.
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In the left panel, expand Sales and choose Google API.
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Expand
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Set Enable to
Yes. -
Set Account type to
Google Tag Manager. -
In the Container ID field, enter your GTM ID (
GTM-xxxxxx). -
If you are also using Google Analytics to content experiments, set Enable Content Experiments to
Yes. -
Use the default values for the remaining fields.
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When complete, click Save Config.
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Test your Google Tag Manager settings and verify that everything works correctly.
Field descriptions
Yes / NoGoogle Analytics / Google Tag ManagerYes / NoCatalog PageCross-sellUp-sellRelated ProductsSearch ResultsLabelCreate a tag for tracking conversions
If you have a Google AdWords account, you can create a tag that tracks conversions. The following example shows how to use both Google Tag Manager and Google Analytics to create a tag that fires on your store’s conversion Success page.
Step 1. Create a tag
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Log in to your Google Tag Manager account and click the link for the container that you created for your store.
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In the New Tag box, click Add a new tag.
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Get the following information from your AdWords account:
- Conversion ID
- Conversion Label
If you need help, visit Google’s support site.
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From the Google Tag Manager dashboard, click Google AdWords and do the following:
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Click the title placeholder and enter a name for the new tag.
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Under Choose Product, select Google AdWords.
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Under Choose a Tag Type, select AdWords Conversion Tracking and click Continue.
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Enter the Conversion ID and Conversion Label from your AdWords account and click Continue.
Step 2. Create a rule
Continuing from the Google Tag Manager dashboard, the next step is to create a rule that fires the tag on the conversion page.
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Under Fire On, click Some Pages.
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In the Choose Pages section, complete the following settings:
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Name - Enter a name for the page description.
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Variable
url -
Operation -
matches RegExTo learn more, see Regex and CSS selector operators in the Google Tag Manager Help.
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Value -
checkout/success.*
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Select the green checkbox and click Save.
The trigger that you set up appears as a blue button in the Fire On section.
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When complete, click Save Tag.
Step 3. Preview and publish
The next step in the process is to preview the tag. Each time the tag is previewed, a snapshot of the version is saved. When you are satisfied with the results, go to the version that you want to use and click Publish.