Introduction to Amazon Sales Channel

As an Adobe Commerce or Magento Open Source merchant, you can use the Amazon Sales Channel extension to integrate your stores with the world’s largest global internet shopping destination. This extension enables Amazon sales by connecting Commerce with your Amazon Seller Central account and providing both automation and synchronization of catalog and order data. Completely manage all Amazon listings, implement simple or intelligent pricing rules, and maintain your orders and inventory through a single Commerce dashboard.

After onboarding, Commerce becomes a “central command center” for managing and controlling your Amazon listings, orders and inventory, and pricing for your Amazon store. Store integration connects your Commerce instance and Amazon to sync data between both platforms. Amazon sales channel enables you to:

  • Onboard and integrate one or more Amazon Seller Central accounts with Adobe Commerce or Magento Open Source.

  • Import and sync your existing Amazon listings and match to products in your Commerce catalog, creating a centralized product catalog.

  • Create and manage Amazon listings for products in your Commerce catalog.

  • View and fulfill (ship) orders in Commerce and Amazon, syncing order status, payment, and refund information.

  • View logs for analysis and errors for competitive prices, listing changes, and communication issues.

Access your Amazon stores to view and manage all of these features, account information, listings, orders, and more on the Amazon sales channel home page.

Promotions and pricing

With the Amazon Sales Channel extension, you can:

  • Synchronize Amazon listing pricing to Commerce catalog price (or alternate price attribute).

  • Enable MSRP strike-through pricing in your Amazon listings to increase customer value proposition.

  • Enable and manage Minimum Advertised Price (MAP) in your Amazon listings.

  • Configure additional VAT tax in your Amazon pricing.

  • Set a custom value for “available quantity” in your stock / quantity settings to show with your Amazon listings to increase buyer urgency.

Pricing rules

With the Amazon Sales Channel extension, you can:

Catalog feed management

With the Amazon Sales Channel extension, you can:

  • Import your existing Amazon listings (products) and match to existing or create products in your Commerce catalog.

  • Publish your Commerce products to Amazon to create Amazon listings.

  • Create overrides to set an individual price, handling time, condition, and seller notes message.

  • Import and map product attributes from your Amazon listings to automatically match with products in your Commerce catalog.

  • Set multiple search parameters to match Amazon listings to your Commerce catalog.

  • Define listing rules to determine which of your Commerce products are eligible to be listed on Amazon.

  • Set a default handling time for your new Amazon listings.

  • Match listing conditions based on a Commerce attribute.

  • Add seller notes for each condition type (optional).

  • Implement quantity thresholds when importing Amazon listings into your Commerce catalog.

  • View recommended listing improvements.

Order management and customer service

With the Amazon Sales Channel extension, you can:

  • Support and process orders in Amazon and Commerce.

  • Import your Amazon orders into Commerce or leave them in Amazon.

  • Define which of your Commerce website stores to associate with your Amazon orders for importing and managing orders.

  • View, cancel, and ship orders from Commerce and/or Amazon depending in your fulfillment settings.

  • Map your Amazon order status to custom status within Commerce (optional).

  • View and manage order errors to resolve issues and connect with customers.

  • Send order tracking data to your Amazon Seller Central account.

  • Cancel orders and select a reason response.

  • View the recent order information for your Amazon orders.


With the Amazon Sales Channel extension, you can review report information about:

  • Listings by statuses of active, inactive, eligible, and incomplete.

  • Orders awaiting shipment.

  • Most recent orders.

  • Amazon listing changes log to review product/listing feed changes (such as price and quantity).

  • Product Buy Box Competitor Pricing data.

  • Product Lowest Competitor Pricing data.

Support for global sales

With the Amazon Sales Channel extension, you can:

  • Manage multiple Amazon Marketplace regions (countries).

  • Support multiple currencies using the Commerce currency configuration tool.

  • Manage shipments from your product locations and Amazon fulfillment centers.

Customer management

Build your Commerce customer database by importing customer data associated with your Amazon orders. Grow your marketing potential through this expanded list of customers through your Amazon Marketplace listings and Commerce storefront.

Getting started is easy. A short onboarding process guides you in creating an Amazon Seller Central account and integrating with your Amazon sales channel store and your Commerce catalog to manage Amazon listings, orders, inventory, and fulfillment. A central dashboard shows status updates for all your Amazon sales channel store integrations and Amazon listings. Reach new customers in the global Amazon Marketplace with simplified and automated processes – all at little or none of the cost and labor of setting up a new system.

After integrating your Amazon Seller Central account, the Amazon Sales Channel extension enables you to manage your accounts and syncs data between Commerce and Amazon. It enables you to create listings, manage promotions, set prices, and manage inventory and fulfillment directly through the Commerce Admin. These options include pricing rules that monitor Amazon pricing for the same item and automatically adjusts your prices to be more competitive.