Step 2. Get your conversion tag
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Under Install your tag, choose to count conversions on Page load.
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As an option, you can add the Google Site Stats notification to the conversion page.
The notification appears in the lower corner with a link to Google’s security standards and cookie usage.
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To choose how you want to manage your AdWords tag, do one of the following:
- If you plan to add the script to your store yourself, choose Save instructions and tag.
- If you plan to have someone else add the script to your store, choose Email instructions and tag.
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When complete, click Done.
Step 3. Configure your store
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On the Admin sidebar, go to Stores > Settings > Configuration.
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If configuring Google AdWords for a specific store view, do the following:
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In the upper-left corner, choose the Store View that is to be configured.
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When prompted to confirm scope switching, click OK.
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In the left panel, expand Sales and choose Google API.
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Expand
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Set Enable to
Yes
. -
Enter the Conversion ID from your Google AdWords script.
-
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To format the Google Sites Stat notification, do the following:
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Set Conversion Language to the language that is identified in your Google AdWords script.
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Enter the Conversion Format to be used for the Google Sites Stat notification on the conversion page.
1
- Displays a one-line notification with a link to more information about Google tracking.2
- Displays a two-line notification with a link to more information about Google tracking.3
- Displays no customer notification.
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Enter the hexadecimal code for the Conversion Color that you want to use for the Google Site Stats notification label.
-
Enter the encrypted text for the Conversion Label that appears on the Google Sites Stat notification.
For example:
MlEYCOKBnGoQz6CZoAM
Sample Google AdWords Tag Code
<!-- Google Code for Back to School Sale Conversion Page --> <script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 999999999; var google_conversion_language = "en"; var google_conversion_format = "3"; var google_conversion_color = "ffffff"; var google_conversion_label = "MlEYCOKBnGoQz6CZoAM"; var google_remarketing_only = false; /* ]]> */ </script> <script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"> </script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/872829007/?label=MlEYCOKBnGoQz6CZoAM&guid=ON&script=0"/> </noscript>
-
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Set Conversion Value Type to one of the following:
Dynamic
- Determines that a conversion has occurred based on the dynamic Order Amount value.Constant
- Determines that a conversion has occurred based on a specific value entered.
For a Constant conversion value type, enter a specific Value for the Order Amount to qualify as a conversion.
-
When complete, click Save Config.
Step 4. Verify the configuration
Within a few hours, the tracking status in your Google AdWords dashboard changes from Unverified
to No recent conversions
or Recording conversions
. When someone clicks your ad and makes a purchase, the conversion appears on the Conversion Actions page of your dashboard and campaign report.