Introducing Assets as a Cloud Service for Digital Asset Management in AEM assets-as-cloud-service-digital-asset-management-aem
AEM Assets as a Cloud Service offers a cloud-native, PaaS solution for businesses not only to perform their Digital Asset Management and Dynamic Media operations, but also use next-generation smart capabilities, such as AI/ML. All from within a system that is always current, always available, and always learning.
Adobe offers robust Digital Asset Management (DAM) solutions for you to get the most out of your digital assets. Adobe Experience Manager Assets has two separate experiences that use the same Cloud Services repository to fit your requirements. For information on persona-based experiences for AEM Assets, see Available persona-based experiences for Digital Asset Management.
For information on AEM Assets Ultimate and AEM Assets Prime offerings, see Assets as a Cloud Service Ultimate and Assets as a Cloud Service Prime.
Some of the key features of Adobe’s Digital Asset Management include:
Asset ingestion asset-ingestion
Use the bulk import feature to import large number of assets directly from a data source – such as Azure, AWS, Google Cloud, Dropbox, and OneDrive – to Assets as a Cloud Service.
You can perform the bulk import operation using the Admin view or Assets view. Assets view provides more data source options as compared to the Admin view.
In addition to the Web browser user interface, Experience Manager supports other clients on the desktop. They also provide upload experience without the need to go to the Web browser.
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Adobe Asset Link provides access to assets from Experience Manager in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign desktop applications. You can upload the open document to Experience Manager. You can do so directly through the Adobe Asset Link interface found in these desktop applications.
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Experience Manager desktop app simplifies working with assets on the desktop, independent of their file type or the native application that handles them. It is useful to upload files in nested folder hierarchies from your local file system, as browser upload only supports uploading flat file lists.
Use these links to access detailed documentation on these asset ingestion tools:
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Learn how to import a large number of assets directly from a data source |
Learn how to use the AEM desktop app to upload files in nested folder hierarchies from your local file system. |
Learn how to upload assets to Experience Manager using Creative Cloud applications. |
Smart Tags: Smart Tags use the artificially intelligent framework of Adobe Sensei to train its image recognition algorithm on your tag structure and business taxonomy. This content intelligence is then used to apply relevant tags on a different set of assets. AEM automatically applies smart tags to uploaded assets, by default.
Intelligent Color-based Tagging & Search: AEM Assets uses Adobe Sensei AI capabilities to distinguish between colors in an image and apply those traits as tags automatically on ingestion. These tags enable an enhanced Search experience, based on image color composition.
AI-generated metadata: AEM Assets uses AI to generate metadata automatically, including Title, Description, and Keywords. These AI-generated fields enhance metadata accuracy, making the assets easier to search, categorize, and recommend. This approach not only improves efficiency by eliminating manual tagging but also ensures consistency and scalability across large volumes of digital content.
AI-powered assets bulk rename: Assets view allows you to rename multiple assets at once using Artificial Intelligence. You can select multiple files at once and rename them all together. Some of the example conversational rename prompts include Change all files to ‘my-file’ and append an incrementing number and Prefix the files with 001, 002, etc. and translate into English.
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Learn how to apply smart tags automatically to uploaded assets. |
Add Intelligent color-based tags Learn how to apply color-based tags automatically on ingestion. |
Use AI to generate asset metadata, such as Title and Description. |
Contextual Search: AEM Assets lets you search assets available in the repository by defining text prompts. Experience Manager Assets automatically transforms the text prompts to search filters and displays the search results. You can view and modify automatic filters using the Filters Pane to narrow down the search results more. Some of the conversational text prompt examples include the following:
- Images at least 200px tall and 100px wide with beach and clear sky and
- I need images of blue sky that are 1500 and 2500 pixel height and created in the past month that is not expired and are approved.
Generate assets using Adobe Firefly within AEM: AEM Assets allows you to generate an asset, if your search query does not return any results, using Adobe Firefly in real-time. AEM Assets also then enables you to upload the generated image to the AEM Assets repository from within the AEM Assets user interface.
Integration with Adobe Express: AEM Assets integrates natively with Adobe Express, which allows you to access the assets directly stored in AEM Assets from within the Adobe Express user interface. You can also use Adobe Firefly Artificial Intelligence within Express to generate images using simple text prompts and place them on Express canvas. You can then save new or edited content in an AEM Assets repository.
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Learn how to search assets using simple text prompts. |
Generate assets using Adobe Firefly Generate assets in real-time using Adobe Firefly. |
Integration with Adobe Express Use Adobe Express AI features within AEM Assets user interface. |
Smart Imaging: Smart Imaging provides even better image asset delivery performance by automatically optimizing an image’s format and file size based on a customer’s browser capability. It works with your existing image presets and uses intelligence at delivery. This intelligence further reduces image file size based on browser and network connection speed.
Smart Crop: An Adobe Sensei AI capability, to detect the focal point automatically in any image or video, and crop to maintain it. It captures the intended point of interest regardless of screen size and hence eliminates tedious manual tasks and delivers high-quality, fast-loading imagery and video that looks good on any device or screen.
AI-generated video captions: AI-generated video captions in Adobe Dynamic Media use artificial intelligence to generate captions automatically for video content. This feature is designed to improve accessibility and enhance the user experience by providing accurate captions. Captions are generated from the original audio, any additional audio tracks, or extra captions are provided in the Captions and Audio tab on the video properties page. With support for more than 60 languages, captions can be reviewed and previewed before publishing the video.
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Optimize an image's format and file size based on a user's browser capability and network speed. |
Use AI to detect the focal point automatically in any image or video, and crop to maintain it |
Use artificial intelligence to generate captions automatically for video content. |
Asset discovery asset-discovery
After importing your assets to AEM Assets, it is a challenge to find the right assets quickly from such a huge collection.
AEM Assets provides features that help you quickly find the right asset. These features include AI-generated tagging (smart tags), customized metadata, and enhanced search capabilities.
Metadata management: Metadata is the most critical aspect while starting your asset management journey. Managing metadata gets completely out of the control of the administrators once the assets are distributed to the users. Effective asset metadata ensures better search, which is the ultimate destination for any DAM tool.
Metadata Forms: Assets as a Cloud Service provides many standard metadata fields by default. If you have additional metadata needs, and need more metadata fields to add business-specific metadata. Metadata forms let businesses add custom metadata fields to an asset’s Details page. The business-specific metadata improves the governance and discovery of its assets. You can create forms from scratch or repurpose an existing form.
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Manage Metadata in Assets view Learn how to manage metadata and metadata forms using Assets view. |
Metadata management best practices Learn how to manage metadata before and after migrating your assets to AEM. |
Learn how to manage metadata and metadata forms using the Admin view. |
Smart Tags: Smart Tags use the artificially intelligent framework of Adobe Sensei to train its image recognition algorithm on your tag structure and business taxonomy. This content intelligence is then used to apply relevant tags on a different set of assets. AEM automatically applies smart tags to uploaded assets, by default.
Search assets: Once you have the right metadata in place, AEM Assets allows you to search using various operators, wildcards, advanced queries, and custom filters.
Contextual Search: AEM Assets also provides the Contextual Search capability, which enables you to search assets available in the repository by defining text prompts. Experience Manager Assets automatically transforms the text prompts to search filters and displays the search results. You can view and modify automatic filters using the Filters Pane to narrow down the search results more.
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Learn how to apply smart tags automatically to uploaded assets. |
Learn how to use Contextual Search effectively and other search capabilities in Assets view. |
Learn about various scenarios to assist AEM users to perform basic to advanced level search. |
Asset management and governance asset-management-governance
Once you have uploaded your assets to AEM Assets and set its metadata for better discoverability, you can perform various digital asset management tasks using the user-friendly interface of Assets view.
Asset Management Tasks: Some of the basic tasks include search, download, move, copy, rename, delete, update, and edit operations.
You can also maintain asset versions, set asset status, and set asset expiration.
My Workspace: Assets view also includes a customizable workspace that provides widgets. These widgets provide convenient access to key areas of the Assets user interface and information that is most relevant to you. This page serves as a one-stop solution to provide an overview of your work items and to give quick access to key workflows.
Content Credentials: Another powerful feature that AEM Assets supports is Content Credentials. Brands are more concerned than ever about content transparency, AI disclosure, and preventing the tampering of assets. The Content Authenticity Initiative (CAI) at Adobe builds tools compliant with the Coalition for Content Provenance and Authenticity (C2PA) technical standard. Content Credentials, which are a new kind of encrypted, tamper-evident metadata can help viewers understand the lineage of content and ensure the integrity of brand assets. They can include a wide range of provenance data that offer insight into the history of a digital asset.
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Learn how to perform some basic as well as advanced asset management tasks. |
Learn how to work with My Workspace to access key areas of the Assets user interface quickly. |
Gain insights on the history of a digital asset using Content Credentials. |
Collections: AEM Assets also enables you to organize your assets into collections. A collection is a set of assets, folders, or other collections within the Adobe Experience Manager Assets view. Use collections to share assets between users. Unlike folders, a collection can include assets from different locations. You can share multiple collections with a user. Each collection contains references to assets. The referential integrity of assets is maintained across collections.
Notifications: Assets view notifications enable you to monitor the operations performed on the assets, folders, or collections available in the repository. You need to select and subscribe to the content for which the notifications are sent to you. You can also configure the categories for which the notifications are sent to you.
Detect duplicate assets: AEM Assets also supports detecting duplicate assets. If a DAM user uploads one or more assets that already exist in the repository, Experience Manager detects the duplication and notifies the user.
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Learn how to organize your assets into collections for efficient sharing of assets. |
Learn how to set notifications to monitor the operations performed on assets, folders, or collections. |
Detect duplicate assets uploaded to AEM Assets and notify to users. |
Integration with Adobe and non-Adobe applications integration-adobe-non-adode-apps
AEM Assets can integrate seamlessly with various Adobe and non-Adobe applications. The following is a summarized view of the available integrations:
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Asset activation asset-activation
Unlock the full potential of your digital assets with AEM Assets using Content Hub to Dynamic Media — including powerful OpenAPI capabilities. AEM Assets offers a comprehensive suite of solutions designed to streamline asset transformation and optimize delivery across various channels.
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Content Hub is available as part of Experience Manager Assets as a Cloud Service for democratizing access to on-brand content for organizations and their business partners. It focuses on distributing assets for activation at scale and creation of on-brand content variants for improved marketing agility. Content Hub offers the following key benefits:
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Dynamic Media helps you deliver rich visual merchandising and marketing assets on demand. It also helps you create and serve interactive viewing experiences, including zoom, 360-degree spin, and video. Your assets are dynamically scaled for consumption on web, mobile, and social sites. Using a set of primary source assets – such as images, video, and 3D – Dynamic Media generates and delivers multiple variations of this rich content, in real time through its global, scalable, performance-optimized CDN (Content Delivery Network). Dynamic Media offers the following key features:
For information on available Dynamic Media offerings, see Dynamic Media Prime and Ultimate.
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In today’s fast-paced digital world, unlocking the full potential of your brand’s digital assets is crucial for staying ahead of the competition. A holistic Digital Assets Management (DAM) solution facilitates assets governance, promotes brand consistency, and accelerates content delivery while ensuring brand integrity, and exceptional customer experiences. Dynamic Media with OpenAPI capabilities puts DAM at the core of an agile and efficient content supply chain ecosystem to ensure asset governance and delivery. Dynamic Media with OpenAPI capabilities offers the following key benefits:
For information on available Dynamic Media offerings, see Dynamic Media Prime and Ultimate.
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Asset Insights asset-insights
Asset reporting provides administrators with visibility into activity of the Adobe Experience Manager Assets View environment. This data provides useful information about how users interact with content and the product. All users can access the Insights dashboard and the ones who are assigned to the Administrator’s product profile can create user-defined reports.
You can generate various types of reports, such as Upload, Download, and Dynamic Media delivery.
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Insights in Assets view: Assets view enables you to view real-time data for your Assets view environment with the Insights dashboard. You can view real-time event metrics during the last 30 days or for the last 12 months. The events include Downloads, Uploads, Storage Usage, Top Searches, Asset Count by Size, and Asset Count by Asset Type.
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Adobe Analytics integration in Admin view: Assets Insights functionality lets you track user ratings and usage statistics of images that are used in third-party websites, marketing campaigns, and Adobe’s creative solutions. It helps provide insights about the performance and popularity of the images. Assets Insights captures user activity details, such as the number of times an image is rated, clicked, and impressions (number of times an image is loaded on the website). It assigns scores to images based on these statistics. You can use the scores and performance statistics to select popular images for inclusion in catalogs, marketing campaigns, and so on. You can even formulate archival and license renewal policies based on these statistics. To let Assets Insights display usage statistics for assets, first configure the feature to fetch reporting data from Adobe Analytics.
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Content Hub Insights: Content Hub provides valuable insights into assets, addressing a common challenge that marketing stakeholders often encounter - asset usage statistics used in marketing campaigns, channels, and different regions. By gaining a clear understanding of the performance and popularity of the assets, it delivers actionable insights essential for enhancing user experience.
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Derive insights on key success metrics using Assets view. |
Learn how to manage Adobe Analytics integrated reports in the Admin view. |
Assets insights in Content Hub Learn how to view assets insights in Content Hub. |
Available persona-based experiences for Digital Asset Management persona-based-experiences
Adobe offers robust Digital Asset Management (DAM) solutions for you to get the most out of your digital assets. Adobe Experience Manager Assets has two separate experiences that use the same Cloud Services repository:
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Admin View: The existing Assets as a Cloud Service user interface. Use the Admin view for all advanced Digital Asset Management capabilities including integrations, workflows, content automation, publishing and more.
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Assets View: Adobe’s lightweight asset management experience to store, manage, discover, and use digital assets. Streamlined user interface containing essential Digital Asset Management capabilities. Designed for the light-weight DAM users with a focus on upload, metadata management, search, download, and sharing.
Users with access to the Admin view can also access the Assets view. Assets View provides a simplified user interface which makes it easy to manage, discover, and distribute your digital assets. A broad set of users from across different functions, including creatives, marketing and line-of-business teams, can collaborate on assets and access the right, approved assets when and where they need them. Many casual DAM users prefer the Assets view because it only contains a subset of features. The experience is targeted to creatives, read-only asset consumers, and lighter-weight DAM users.
DAM librarians, developers, and super-users may continue to use the Admin view or switch between the user interfaces, as needed. You can select the experience that works best for your role.
For information on how to access the Assets view and some of the simplifications that it offers over the Admin view, see Introduction to Assets view.
AI Assistant in AEM
For customers who have completed pre-requisite criteria, the AI Assistant in AEM is available to users of their organization. See AI Assistant in AEM.