Assets as a Cloud Service Ultimate assets-ultimate-user-types-privileges
Assets as a Cloud Service Ultimate offers advanced DAM capabilities. AEM Assets Ultimate is engineered to manage complex content supply chains, ensuring that every piece of content performs well across all channels.
Why Assets Ultimate? why-ultimate-existing-new-users
Assets as a Cloud Service Ultimate offers various key benefits that help manage your organization’s asset needs effectively, such as:
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Greater flexibility with more user types and privileges associated with those user types, such as Collaborator users, Power users, and Limited users.
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Seamless asset distribution with Content Hub.
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AI-powered content creation and remixing using Adobe Express with Firefly.
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Smoother onboarding or upgrade experience for new and existing users.
Key capabilities of Assets Ultimate capabilities-assets-ultimate
Assets as a Cloud Service Ultimate enables you to perform various key Digital Asset Management operations, such as:
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Asset management and library services : Tools that enable users to ingest, store, catalog, control, manage, and govern a brand’s digital assets in a centralized repository
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Search, Discovery, and Collaboration: Tools that enable users to browse, discover, share, and collaborate on assets they need to create rich customer experiences.
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Security & Rights Management: Tools to manage access, permissions, rights, and security to ensure compliance, consistency, and brand integrity.
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Creative Cloud Connections: Tools that enable marketing & creative teams to collaborate with simplified access, comment, review, and annotations to update or finalize digital assets.
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Experience Cloud Connections: Tools to support native access to digital assets from other Experience Cloud applications and services.
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Distribution Portal Experience (Content Hub): Tools to expand access to a brand’s approved digital assets to extended stakeholders to ensure usage and brand consistency.
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Integrations: integrations with other Adobe and non-Adobe applications.
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Dynamic Media (add-on): Tools to transform and deliver images, videos, and other emerging content for rich, interactive, multimedia experiences for any device at scale.
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Customization: Tools to customize the DAM User Interface access to APIs for further development.
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Custom Extensibility: Extensive flexibility through its robust API-first platform, enabling seamless integration and customization to meet the customer complex IT infrastructure.
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Content Automation (add-on): Tools to unify work management and automate digital asset transformation workflows for content production at scale.
The operations that you can perform within Assets as a Cloud Service depends on your user type. See Available user types for more information.
What are available user types and privileges? available-user-types
Assets as a Cloud Service offers four user types. Each user type provides a different set of privileges. The user types include:
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Administrator: The standard administrator user, who configures the other three user types within the organization.
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Limited Users: Limited users can access and leverage approved assets from your organization using AEM Assets Content Hub portal.
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Collaborator users: As a Collaborator user, you can:
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Work with assets from Experience manager via integrations of Assets available to your organization in other Adobe products and non-Adobe applications.
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Create and edit assets using built-in Adobe Express and Firefly leveraging professionally designed templates, brand kits, Adobe Stock assets, and so on.
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Access and leverage approved assets from your organization using AEM Assets Content Hub portal.
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Power users: As a Power user, you can:
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Access all AEM Assets capabilities including managing assets, metadata and the overall governance and automation around digital assets.
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Work with assets from Experience manager via integrations of Assets available to your organization in other Adobe and non-Adobe applications.
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Create and edit assets using built-in Adobe Express and Firefly leveraging professionally designed templates, brand kits, Adobe Stock assets, and so on.
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Access and leverage approved assets from your organization using AEM Assets Content Hub portal.
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The following table summarizes the available AEM Assets user types, the privileges they have, and the product profiles that are required to get those privileges:
For information on how to get started with Assets Ultimate, see Enable AEM Assets Ultimate.
AEM Assets also provides a lighter weight DAM for customers who do not have advanced requirements such as, UI extensibility, API-driven automation, and custom code deployment. For more information, see AEM Assets Prime.