Smart Imaging smart-imaging

Learn how Smart Imaging with Adobe Sensei AI applies each user’s unique viewing characteristics to serve the right images optimized for their experience automatically, resulting in better performance and engagement.

About Smart Imaging about-smart-imaging

Smart Imaging technology applies Adobe Sensei AI capabilities and works with existing “image presets.” It works to enhance image delivery performance by automatically optimizing image format, size, and quality based on client browser capabilities.

And now, get a better Google Core Web Vital score for LCP (Largest Contentful Paint) with improved Smart Imaging, which now comes with both AVIF and WebP support.

IMPORTANT
Smart Imaging requires that you use the out-of-the-box CDN (Content Delivery Network) that is bundled with Adobe Experience Manager - Dynamic Media. Any other custom CDN is not supported with this feature.
TIP
Try out and discover the benefits of Dynamic Media image modifiers and Smart Imaging, using Dynamic Media Snapshot.
Snapshot is a visual demonstration tool, designed to illustrate the power of Dynamic Media for optimized and dynamic image delivery. Experiment with test images or Dynamic Media URLs, to observe the output of various Dynamic Media image modifiers visually, and Smart Imaging optimizations for the following:
  • File size (with WebP and AVIF delivery)
  • Network bandwidth
  • DPR (Device Pixel Ratio)
To learn how easy it is to use Snapshot, play the Snapshot training video (3 minutes and 17 seconds).

Smart Imaging benefits from the added performance boost of being fully integrated with Adobe’s best-in-class premium CDN (Content Delivery Network) service. This service finds the optimal Internet route between servers, networks, and peering points. It finds a route that has the lowest latency and lowest packet loss rate instead of using the default route on the Internet.

The following image asset examples depict the added Smart Imaging optimization:

Image (URL)
Thumbnail
Size (JPEG)
Size (WebP) with Smart Imaging
Size (AVIF) with Smart Imaging
% reduction with WebP
% reduction with AVIF
Image 1
picture1
145 KB
106 KB
90.2 KB
26.89%
37.79%
Image 2
picture2
412 KB
346 KB
113 KB
16.01%
72.57%
Image 3
picture3
221 KB
189 KB
87.1 KB
14.47%
60.58%
Image 4
picture4
594 KB
545 KB
286 KB
8.25%
51.85%

Similar to the above, Adobe also ran a test with a larger sample set. The format AVIF provided 20% extra size reduction over WebP, which provided 27% reduction over JPEG. All at the same visual quality. In total, AVIF provides up to 41% average size reduction over JPEG.

Compare WebP and AVIF to PNG, you can see an 84% size reduction with WebP and 87% with AVIF. And, because both WebP and AVIF formats support transparency and multiple image animations, it is a good replacement for transparent PNG and GIF files.

See also Image Optimization with Next-gen Image Formats (WebP and AVIF)

Benefits of Smart Imaging

Smart Imaging enhances image delivery by automatically optimizing file size based on the user’s browser, device display, and network conditions. This approach ensures faster loading times and a better viewing experience across different environments. Because images constitute most of a page’s load time, any performance improvement can have a profound impact on business KPIs such as the following:

  • Higher conversion rates.
  • Time spent on a site.
  • Lower site bounce rates.

The newest key benefits of the latest Smart Imaging include the following:

About browser format Conversion bfc

Turning on Browser Format Conversion by appending bfc=on to the image URL automatically converts JPEG and PNG to lossy AVIF, lossy WebP, lossy JPEGXR, lossy JPEG2000 for different browsers. For browsers that do not support those formats, Smart Imaging continues to serve the JPEG or PNG. Smart Imaging recalculates the quality of the new format along with the format change.

You can turn off Smart Imaging by appending bfc=off to the image’s URL.

See also bfc in the Dynamic Media Image Serving and Rendering API.

About device pixel ratio optimization dpr

Device Pixel Ratio (DPR), also called CSS Pixel Ratio, represents the relationship between a device’s physical pixels and logical pixels. With the rise of retina displays, the pixel resolution of modern mobile devices has been rapidly increasing.

Enabling Device Pixel Ratio optimization renders the image at the native resolution of the screen, which makes it sharp.

Currently, the pixel density of the display comes from Akamai CDN header values.

Permitted values in an image’s URL
Description
dpr=off
Turn off DPR optimization at an individual image URL level.
dpr=on,dprValue
Override the DPR value detected by Smart Imaging, with a custom value (as detected by any client-side logic or other means). Permitted value for dprValue is any number greater than 0.
NOTE
  • You can use dpr=on,dprValue even if the company level DPR setting as off.
  • Owing to DPR optimization, when the resultant image is greater than the MaxPix Dynamic Media setting, MaxPix width is always recognized by maintaining the image’s aspect ratio. -->
Requested image size
Device Pixel Ratio (dpr) value
Delivered image size
816 x 500
1
816 x 500
816 x 500
2
1632 x 1000

See also When working with images and When working with Smart Crop.

About network bandwidth optimization bandwidth

Turning on network bandwidth automatically adjusts the image quality that is served based on actual network bandwidth. For poor network bandwidth, DPR (Device Pixel Ratio) optimization is automatically turned off, even if it is already on.

Your company can disable network bandwidth optimization for individual images by appending network=off to the image URL.

Permitted value in the URL of an image
Description
network=off
Turns off network optimization at an individual image URL level.

DPR and network bandwidth values are based on the detected client-side values of the bundled CDN. These values are sometimes inaccurate. For example, iPhone5 with DPR=2 and iPhone12 with dpr=3, both show dpr=2. Still, for high-resolution devices, sending dpr=2 is better than sending dpr=1. The best way to overcome this inaccuracy, however, is to use client-side DPR to give you 100% accurate values. And it works for any device, whether it is Apple or any other device that was launched. See Use Smart Imaging with client-side Device Pixel Ratio.

Additional key benefits of Smart Imaging

  • Improved Google SEO ranking for web pages that use the latest Smart Imaging.
  • Serves optimized content immediately (at runtime).
  • Uses Adobe Sensei technology to convert according to the quality (qlt) specified in the image request.
  • TTL (Time To Live) independent. Previously, a minimum TTL of 12 hours was mandatory for Smart Imaging to work.
  • Previously, both the original and derivative images were cached, and it was a 2-step process to invalidate the cache. In the latest Smart Imaging, only the derivatives get cached, allowing a single-step cache invalidation process.
  • Customers that use custom headers in their ruleset benefit from the latest Smart Imaging, as these headers are not blocked, unlike the previous version of Smart Imaging. For example, “Timing Allow Origin” and “X-Robot” as suggested in Add a custom header value to image responses|Dynamic Media Classic.

How Smart Imaging works how-smart-imaging-works

When a consumer requests an image, Smart Imaging analyzes the user characteristics and converts it to the appropriate format based on the browser. These format conversions are done in a manner that does not degrade visual fidelity. Smart imaging automatically converts images to different formats based on browser capability in the following manner.

  • Automatically convert to AVIF if your browser supports the format

  • Automatically convert to WebP if AVIF conversion was not beneficial or the browser does not support AVIF

  • Automatically convert to JPEG2000 if Safari does not support WebP

  • Automatically convert to JPEGXR for IE 9+ or if Edge does not support WebP

    table 0-row-2 1-row-2 2-row-2 3-row-2 4-row-2
    Image format Supported browsers
    AVIF https://caniuse.com/avif
    WebP https://caniuse.com/webp
    JPEG 2000 https://caniuse.com/jpeg2000
    JPEGXR https://caniuse.com/jpegxr
  • For browsers that do not support these formats, the originally requested image format is served.

If the original image size is smaller than what Smart Imaging produces, then the original image is served.

Image format support in Smart Imaging image-format-support

The following image formats are supported for Smart Imaging:

  • JPEG
  • PNG

Smart Imaging recalculates the quality for JPEG image file formats when converting to a new format.

For image file formats that support transparency like PNG, you can configure Smart Imaging to deliver lossy AVIF and WebP. For the lossy format conversion, Smart Imaging uses the quality mentioned in the image’s URL, or else the quality configured in the Dynamic Media company account.

Image serving command support in Smart Imaging imaging-serving-command-support

The Image Serving commands fmt and qlt are not supported; all remaining commands are supported.

Frequently asked questions about Smart Imaging smart-imaging-faq

Are there licensing costs associated with Smart Imaging?

No. Smart Imaging is included with your existing license. This rule is true for either Dynamic Media Classic or Experience Manager - Dynamic Media (On-prem, AMS, and Experience Manager as a Cloud Service).

note important
IMPORTANT
Smart Imaging is not available to Dynamic Media - Hybrid customers.
Can Smart Imaging be turned off for any request?

Yes. You can turn off Smart Imaging by adding any of the following modifiers:

Is it possible to "tune" Smart Imaging?

Yes. Smart Imaging has three options that you can enable or disable.

Does Smart Imaging work with my existing image presets?

Smart Imaging seamlessly integrates with your existing image presets, respecting all your image settings.

The only adjustments involve the image format, or quality, or both. During format conversion, Smart Imaging preserves full visual fidelity according to your preset settings but delivers a smaller file size. Just enable it by adding bfc=on, or dpr=on,dprValue, or network=on, or all three parameter settings to your existing URLs or presets.

For example, let’s say an image preset specifies a JPEG format at 500 × 500 pixels, with quality=85, and unsharp mask=0.1,1,5. Smart Imaging detects if the user is on a Chrome browser. It then converts the image to WebP with the same dimensions (500 × 500) and an unsharp mask matching the JPEG’s settings. The system then compares the file sizes of the WebP and JPEG versions and serves the smaller one to the user.

Does Smart Imaging working with HTTPS? How about HTTP/2?
Yes, to both questions. Smart Imaging works with images delivered over HTTP or HTTPS. In addition, it also works over HTTP/2.
Am I eligible to use Smart Imaging?

Smart Imaging is ready to use immediately for all customers. To start enjoying its benefits, just add bfc=on, or dpr=on,dprValue, or network=on, or all three parameter settings to your existing URLs or presets.

To activate Smart Imaging, your company’s Dynamic Media Classic or Dynamic Media on Experience Manager account must include the Adobe bundled CDN (Content Delivery Network) as part of your license.

What is the process to enable Smart Imaging on an account?

To start using Smart Imaging, append bfc=on, or dpr=on,dprValue, or network=on, or all three parameter settings to your existing URLs or presets. If you prefer not to make these changes manually, you can enable Smart Imaging by default by creating a support case.

When creating the support case, specify which Smart Imaging features you want activated on your account:

  • Browser Format Conversion (WebP or AVIF)
  • Network Bandwidth Optimization
note note
NOTE
DPR requires client-side adjustments to determine the correct dprValue. Therefore, Adobe recommends enabling DPR through URLs by appending dpr=on,dprValue.

To create a support case to enable Smart Imaging on your account:

  1. Use the Admin Console to start the creation of a new support case.

  2. Provide the following information in your support case:

    • Primary contact details:

      • Provide your name, email, and phone number.
    • Smart Imaging features to enable:

      • List the capabilities that you want for your account:

        • Browser format conversion: WebP or AVIF
        • Network bandwidth optimization
        • DPR: DPR requires client-side adjustments to determine the correct dprValue. Therefore, Adobe recommends enabling DPR through URLs by appending dpr=on,dprValue.
    • Domain for Smart Imaging:

      • List all relevant domains, such as company.com or mycompany.scene7.com

      • Smart Imaging supports both generic and custom domains.

      • To identify your domains, open the Dynamic Media Classic desktop application and sign in to your company account.

        1. Navigate to Setup > Application Setup > General Settings.
        2. Look for the Published Server Name field to confirm your domain.
        3. Verify that you are using Adobe’s CDN rather than one managed by another provider.
    • Indicate HTTP/2 support:

      • Specify if you need Smart Imaging to work over HTTP/2.
  3. Adobe Customer Support enables the requested Smart Imaging features by default, eliminating the need to append parameters manually to URLs.

  4. Adobe recommends setting the Time To Live (TTL) to at least 24 hours to maximize performance through caching.
    To adjust the TTL:

    1. For Dynamic Media Classic:

      1. Navigate to Setup > Application Setup > Publish Setup > Image Server.
      2. Set the Default Client Cache Time To Live value to 24 hours or more.
    2. For Dynamic Media on Adobe Experience Manager:

      1. Follow these instructions.
      2. Set the Expiration value for 24 hours or more.
When is an account enabled with Smart Imaging?

Customer Support processes requests in the order that they receive them, following the Wait List.

note note
NOTE
There can be a long lead time because enabling Smart Imaging involves Adobe clearing the cache. Therefore, only a few customer transitions can be handled at any given time.
Are there risks with using Smart Imaging?

There is no risk to a customer web page. However, the transition to Smart Imaging does clear out your CDN cache. This operation involves moving to a new configuration of Dynamic Media Classic or Dynamic Media on Experience Manager.

During the initial transition, the non-cached images directly hit Adobe’s origin servers until the cache is rebuilt again. As such, Adobe plans to handle a few customer transitions at a time so that acceptable performance is maintained when pulling requests from the origin. For most customers, the cache is fully built up again at the CDN within about one to two days.

Can I verify if Smart Imaging works?

Yes. You can do the following:

  1. After your account is configured with Smart Imaging, load a Dynamic Media Classic or Adobe Experience Manager - Dynamic Media image URL in the browser.

  2. Open the Chrome developer pane by going to View > Developer > Developer Tools in the browser. Or, choose any browser developer tool of your choice.

  3. Ensure that the cache is disabled when developer tools are open.

    • On Windows®, navigate to settings in the developer tool pane, then select Disable cache (while devtools is open) check box.
    • On macOS, in the Developer pane, under the Network tab, select disable cache.
  4. Observe the Content Type is transformed to the appropriate format. The following screenshot shows a PNG image being converted dynamically to WebP on Chrome. If your domain has AVIF enabled, you can also expect to see AVIF in the Content Type.

  5. Repeat this test on different browsers and user conditions.

note note
NOTE
Not all images are converted. Smart Imaging decides if the conversion can improve performance. Sometimes, where there is no expected performance gain or the format is not JPEG or PNG, the image is not converted.

image2017-11-14_15398

Is there a way to know the benefits of Smart Imaging?

Yes. The Smart Imaging Header determines the benefits of Smart Imaging. When Smart Imaging is enabled, after you request an image, under the Response Headers heading, you can see -X-Adobe-Smart-Imaging as seen in the following highlighted example:

Smart imaging header

This header tells you the following:

  • Smart Imaging is working for the company.
  • A positive value means that the conversion is successful. In this case, a new WebP image is returned.
  • A negative value means that the conversion is not successful. In such case, the original requested image is returned (JPEG by default, if not specified).
  • A positive value shows the difference in bytes between the requested image and the new image. In the example above, the bytes saved is 75048 or approximately 75 KB for one image.
  • A negative value means that the requested image is smaller than the new image. The negative size difference is shown, but the image served is the original requested image only.
note note
NOTE
X-Adobe-Smart-Imaging = -1 with WebP being delivered
If the value of X-Adobe-Smart-Imaging is -1 and WebP is still being delivered, Smart Imaging is active. However, the size benefits were not calculated because of outdated cache. You can use cache=update (one time only) in the image’s URL to fix this issue.
An example of using the modifier:
https://smartimaging.scene7.com/is/image/SmartImaging/sample1?cache=update
To invalidate the entire cache, you must create a support case.
Can I disable AVIF optimization in Smart Imaging?
Yes. If you want to switch back to serving WebP by default, create a support case for the same. As usual, you can turn off Smart Imaging by adding the parameter bfc=off to the image’s URL. However, you cannot select WebP or AVIF in the URL modifier for Smart Imaging. This ability is maintained at your company account-level.
Why does my request fail when I have a URL with fmt=tif on the Chrome web browser?

This error does not occur if Smart Imaging is not enabled on your account. Smart Imaging works with either JPEG or PNG formats only.

To avoid this error, you can either:

  • Specify JPEG or PNG, or
  • Not use the fmt modifier at all, or
  • Use a browser-preferred format defined by Smart Imaging. For example, you can use WebP for the Chrome Web browser.
Can I download a TIFF image from an image's URL?
Yes. Add fmt=tif and bfc=off to image’s URL path.
Does Smart Imaging manage image format and image quality settings?
Yes. Smart Imaging uses both format and quality. The rest of the parameters remain the same, if requested in the image’s URL.
Can I set a minimum and maximum quality setting?
No. Currently there is no such provisioning.
Does Smart Imaging adjust the percent quality output setting?
Yes. Smart Imaging automatically adjusts the quality percent. This quality is determined using a machine learning algorithm developed by Adobe. This percent is not range-specific.
Are only JPEG and PNG replaced by Smart Imaging?
Yes. This functionality works for JPEG and PNG only.
Why is JPEG sometimes returned to Chrome instead of WebP?
Smart Imaging determines if the conversion is beneficial or not. It returns the new image only of the conversion is beneficial.
Why does Device Pixel Ratio (dpr) not work with composite images?
If a composite image involves too many layers, dpr functionality may be impacted while using a position modifier. This issue is known and will be fixed in future releases of Smart Imaging. If other Smart Imaging functionality is not working as expected, you can create a support case to report the issue.
Why does Smart Imaging PNG convert to lossless WebP/AVIF?

Because PNG is a lossless format, earlier WebP and AVIF being delivered were lossless, resulting is higher size than expected. Smart Imaging now supports lossy conversion. You can use the modifier cache=update (one time only) in an image request to fix this issue. An example of using this modifier:

https://smartimaging.scene7.com/is/image/SmartImaging/sample1?cache=update

To invalidate the entire cache, you must create a support case requesting such effort.

Can I continue using PNG to lossless conversion in Smart Imaging?
Yes. Smart Imaging now supports lossy conversion based on the quality level. You can continue using lossless conversion by setting the quality to 100, either through your company’s settings, or by adding qlt=100 to the image’s URL path.
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