Get started
Imagine a world where every customer interaction feels tailor-made—Adobe Journey Optimizer (AJO) turns that vision into reality. Built to orchestrate, personalize, and deliver connected experiences across channels, AJO leverages the power of Adobe Experience Platform to unlock real-time insights and intelligent decisioning. Whether you’re a marketer seeking to craft seamless journeys or a customer support team aiming to anticipate needs, AJO empowers you to create moments that resonate deeply, driving engagement and loyalty like never before. With omnichannel orchestration and AI-driven personalization, the possibilities are endless.
Get Started with Adobe Journey Optimizer
What is Adobe Journey Optimizer?
Learn the key features, benefits, and use cases of Adobe Journey Optimizer to deliver personalized customer experiences across channels.
Architecture Overview
Understand the foundational architecture and core concepts that power Adobe Journey Optimizer and its integration with Adobe Experience Platform.
Core Concepts
Discover the core functional areas of Adobe Journey Optimizer, including data, customer, content, decision, and journey management.
Key Terminology
Access a comprehensive glossary of essential terms used in Adobe Journey Optimizer to enhance your understanding of the platform.
Roles and Responsibilities
Understand the roles and responsibilities for users within Adobe Journey Optimizer to ensure efficient collaboration.
Adobe Journey Optimizer User Interface
Get familiar with the navigation structure, features, and functionalities of the Adobe Journey Optimizer user interface.
Additional Resources
- Search, Filter, and Organize Content in Adobe Journey Optimizer - Learn how to manage content effectively using search functionalities, filters, and tags in Adobe Journey Optimizer.
- Accessibility in Adobe Journey Optimizer - Discover the accessibility features in Adobe Journey Optimizer, including keyboard shortcuts and WCAG compliance.
- Leveraging Use Case Playbooks in Adobe Journey Optimizer - Utilize pre-defined workflows called Use Case Playbooks for common scenarios in Adobe Journey Optimizer.
- Using the AI Assistant in Adobe Journey Optimizer - Explore the AI Assistant feature to gain insights and navigate Adobe Journey Optimizer efficiently.
- Guardrails and Limitations in Adobe Journey Optimizer - Learn about system constraints and best practices for optimal performance within Adobe Journey Optimizer.
- Adobe Journey Optimizer: Best Practices for Optimization and Scaling - Follow best practices to optimize omnichannel personalization and scale journeys effectively.
