Datasets
Datasets in Adobe Journey Optimizer are the building blocks of actionable insights, serving as structured collections of data that fuel personalized experiences, reporting, and decision-making. Think of datasets as dynamic blueprints—each with its own schema and fields—capturing everything from user interactions to journey outcomes. Whether you’re accessing pre-generated system datasets, previewing recent activity, or crafting new datasets tailored to your needs, this section empowers data engineers and architects to seamlessly manage and optimize data flow. Dive deeper into topics like exporting datasets to cloud destinations for broader analysis, ensuring compliance with robust data governance practices, or leveraging SQL query examples to unlock advanced insights. Each subsection offers tools and strategies to harness the full potential of your data, transforming possibilities into measurable outcomes.
Datasets in Adobe Journey Optimizer
Getting Started with Datasets
Learn how to access, create, preview, and manage datasets in Adobe Journey Optimizer, including data governance best practices.
Export Datasets to Cloud Storage
Step-by-step guidance on exporting datasets to supported cloud storage destinations for reporting, archival, and analysis.
Dataset Query Examples
Explore practical SQL query examples for analyzing datasets, including email tracking, push notifications, and journey steps.
Journey Optimizer
- Journey Optimizer documentation
- What’s new?
- Get started
- Journey management
- Journey management
- Campaigns
- Journeys
- Reports
- Approve journeys & campaigns
- Decision capabilities
- Decision capabilities
- Decisioning vs decision management
- Decisioning
- Decisioning
- Get started with Decisioning
- Decisioning guardrails & limitations
- API reference
- Manage decision items
- Configure item selection
- Create selection strategies
- Create decision policies
- Report on Decisioning
- Decisioning use case
- Decision management
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create & manage offers
- Create & manage decisions
- Use batch decisioning
- Collect event data
- Leverage context data
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Getting started
- Create & manage offers using APIs
- Deliver offers using APIs
- Content Management
- Content Management
- Assets
- Content templates
- Reusable content fragments
- Landing pages
- Translations
- Personalization
- Dynamic content
- AI Assistant for content generation
- Work with Content experiment
- Preview & test content
- Data management
- Connections
- Communication Channels
- Communication Channels
- Email channel
- In-app channel
- Push notification channel
- SMS / MMS channel
- Direct mail
- Web channel
- Code-based experience
- Content cards
- Customer
- Privacy
- Administration
- Administration
- Journey configuration
- Email Configuration
- Get started with email configuration
- Define email configuration settings
- Enable List unsubscribe
- Header parameters
- URL tracking
- Personalize email configuration
- Delegate email subdomains
- Implement an IP warmup plan
- Monitor email addresses
- Use seed lists
- Support for archiving
- Change execution addresses
- Get started with deliverability
- Landing Page Configuration
- External System Integration Configuration
- Reporting & Experimentation Configuration
- Business rules
- Sandboxes
- Channels
- Access control