Build segment definitions
Create a segment definition
In this example, we will build an audience to target all customers living in Atlanta, San Francisco, or Seattle and born after 1980. All these customers should have made a purchase within the last 7 days.
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From the Audiences menu, click the Create audience button and select Build rule.
The segment definition screen allows you to configure all the required fields to define your audience. Learn how to configure audiences in the Segmentation Service documentation.
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In the Audience properties pane, provide a name and a description (optional) for the audience.
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Drag and drop the desired fields from the left pane into the center workspace, then configure them according to your needs.
The basic building blocks of segment definitions are attributes and events. In addition, the attributes and events contained in existing audiences can be used as components for new definitions. Learn more in the Segmentation service documentation
NOTENote that the fields available in the left pane vary depending on how the XDM Individual Profile and XDM ExperienceEvent schemas have been configured for your organization. Learn more in the Experience Data Model (XDM) documentation.
In this example, we need to rely on Attributes and Events fields to build the audience:
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Attributes: profiles living in Atlanta, San Francisco or Seattle born after 1980.
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Events: profiles who made a purchase within the last 7 days.
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As you are adding and configuring new fields in the workspace, the Audience Properties pane is automatically updated with information on the estimated profiles belonging to the audience.
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Once the audience is ready, click Save. It displays in the list of Adobe Experience Platform audiences. Note that a search bar is available to help you search a specific audience in the list.
The audience can now be used in your journeys. For more on this, refer to this section.
Audience evaluation methods
In Adobe Journey Optimizer, audiences are generated from segment definitions using one of three evaluation methods below.
Streaming segmentation
The profiles list for the audience is kept up-to-date in real-time as new data flows into the system.
Streaming segmentation is an ongoing data selection process that updates your audiences in response to user activity. Once a segment definition has been built and the resulting audience has been saved, the segment definition is applied against incoming data to Journey Optimizer. This means that individuals are added or removed from the audience as their profile data changes, ensuring that your target audience is always relevant. Learn more in Adobe Expe
IMPORTANT- This change applies to all customer sandboxes and organizations.
- Only send and open events are affected: Clicks and other tracking events remain available for streaming segmentation.
- This change applies only to streaming segmentation. Send and open events can still be used in batch segments, but if included in a streaming segment, they will be evaluated in a batch manner. Additionally, exclusion events and bounce/delay events resulting from send events are also impacted by this change.
- Tracking data collection is not affected. Send and open events will continue to be collected as usual.
- Reaction events in journeys are unaffected by this change.
Batch segmentation
The profiles list for the audience is evaluated every 24 hours.
Batch segmentation is an alternative to streaming segmentation that processes all profile data at once through segment definitions. This creates a snapshot of the audience that can be saved and exported for use. However, unlike streaming segmentation, batch segmentation does not continuously update the audience list in real-time, and new data that comes in after the batch process will not be reflected in the audience until the next batch process. An attempt to force an immediate update will not override the daily cycle. For immediate incremental updates, consider using streaming or on-demand segmentation options.
For more details, refer to the Adobe Experience Platform Segmentation Service documentation
Edge segmentation
If you know what evaluation method you want to use, select it using the drop-down list. You can also click the browse icon folder icon with a magnifying glass to see a list of the available segment definition evaluation methods. For more details, refer to the Adobe Experience Platform Segmentation Service documentation
After you have first defined an audience, profiles are added to the audience when they qualify. Backfilling the audience from prior data can take up to 24 hours. After the audience has been backfilled, the audience is continuously kept up-to-date and is always ready for targeting.
