Adobe Journey Optimizer Documentation
Adobe Journey Optimizer empowers teams to design and deliver seamless, personalized customer experiences across channels like email, SMS, and more. By combining advanced tools for campaign orchestration, data management, and decision-making, it helps you create journeys that adapt to customer needs in real time. This documentation offers a roadmap for mastering the platform- from exploring its latest features and integrations to learning how to manage audiences, configure journeys, and analyze performance. Whether you’re a marketer, data analyst, or campaign manager, you’ll find step-by-step guides, best practices, and resources tailored to help you achieve your goals with confidence.
What’s new?
Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes.
Journey Optimizer October release is live! Discover the new features and improvements released this month in the Release Notes.
Journey Optimizer now includes Campaign Orchestration, a new capability purpose-built for brand-initiated, batch campaigns. This release introduces a campaign orchestration canvas and enhanced data modeling, working together to let marketers plan, target, and deliver personalized cross-channel campaigns.
The Adobe Express integration in Adobe Journey Optimizer allows you to easily access Adobe Express’s powerful editing tools while creating content. This integration enables you to resize images, remove backgrounds, crop visuals, and convert assets to JPEG or PNG without needing to switch between solutions.
Start Exploring
Latest Release Notes
Stay updated with the latest release notes, new features, and improvements in Adobe Journey Optimizer.
Get Started
Learn the basics of Journey Optimizer, including its capabilities, architecture, and user interface.
Comprehensive Guide to Journeys
Design, orchestrate, manage, and optimize personalized customer journeys with this in-depth guide.
Understanding and Managing Campaigns
Detailed guidance on creating, managing, and optimizing various campaign types for effective targeting.
Communication Channels
Configure and manage email, SMS, push notifications, and other channels for personalized customer interactions.
Conflict Management and Prioritization
Learn how to prioritize and manage communication conflicts across campaigns and journeys effectively.
Additional Resources
- Testing, Validation, and Approval - Test and approve your content, journeys, and campaigns to ensure quality and accuracy before deployment.
- Audiences, Profiles, and Identities - Manage audiences, profiles, and identities to enable effective targeting and personalization.
- Comprehensive Reporting - Analyze and optimize journeys, campaigns, and channels with advanced reporting features.
- Decision Capabilities - Leverage decisioning tools to create and manage personalized offers and optimize marketing workflows.
- Comprehensive Data Management - Manage data effectively with tools for governance, schema usage, and querying capabilities.
- Channel Configuration - Set up and optimize communication channels for compliance and enhanced campaign performance.
- Journey Configuration - Configure data sources, events, and actions to build seamless customer journeys.
- Connect Systems and Environments - Integrate Adobe Journey Optimizer with external systems, APIs, and Adobe solutions.
- Managing Access Control - Control user access, roles, and permissions to protect data and ensure governance.
- Privacy, Consent, and Data Governance - Manage data privacy, consent, and governance to comply with regulations and protect sensitive information.
Additional resources
Tutorials - Product description - Security overview (PDF) - APIs reference - Journey Optimizer Schema Dictionary