Report-suite-Level server-side forwarding

One of the biggest benefits to moving to report suite forwarding from tracking server forwarding is that you will now be able to use “Audience Analytics”, which is the ability to forward Audience Manager segments back into Adobe Analytics for detailed segment analysis. This great feature is NOT supported if you are still on tracking server forwarding and not report suite forwarding. See more information about Audience Analytics in the documentation.

Important tip

As stated in the video above, once you have all of the report suites set to forward that you want to forward to Audience Manager, you should contact Adobe Customer Care or Adobe Consulting and have them disable the tracking server forwarding. It is not an emergency for you to do this, because having both tracking server forwarding and report suite forwarding doe not result in duplicate hits. However, it is best practice to only have report suite forwarding on.

If you leave tracking server forwarding on, not only might it forward data from report suites that you do not want forwarded, but in the future, after you (and everyone at your company) has forgotten that tracking server forwarding is on, you might think that data is not forwarding for a specific report suite. This is because it is not turned on at the report suite level, but the data is still being forwarded anyway because of the tracking server. Then you will waste time and money figuring out why it is forwarding and also paying for AAM server calls that you didn’t expect. So, it’s a good idea to disable tracking server forwarding as soon as you have all the report suites set to forward that make sense for your business needs.

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Audience Manager