DocumentationAudience ManagerAudience Manager Tutorials

Customer tips - Getting the most out of Profile Merge Rules

Last update: Wed Mar 23 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

Varun Kalra, Multi-Solution Consultant at Accordant, gives tips on choosing and using Profile Merge Rules (PMRs).

Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery, implementation, support and enablement. Tips include topics such as:

  • Identifying campaign goals for PMR configuration
  • Deeper dive on a targeting use case
  • Use cases for various PMR settings

Read Varun’s Tips in the Experience League Community.

recommendation-more-help
468cbaa0-07ce-4354-9a38-4f23b645a466