DocumentationAudience ManagerAudience Manager Tutorials

Introduction to Bulk Management (BAAAM)

Last update: Fri Apr 18 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • User

Learn about the Audience Manager Bulk Management tool, commonly referred to as “BAAAM.” See how to authenticate so that you can use the BAAAM sheet to create, edit, and delete traits and segments via the REST API.

video poster

https://video.tv.adobe.com/v/327692/?quality=12&learn=on

IMPORTANT
BAAAM requires Microsoft Excel running on 64-bit Microsoft Windows. We recommend you use the latest version of Microsoft Excel. The Bulk Management Tools are no longer supported on macOS.
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