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Use tag managers to implement Audience Manager

Last update: Thu Mar 03 2022 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Intermediate
  • Developer

In this video, learn the basics of implementing Adobe Audience Manager when using a tag management solution.

Highlighted are the following use cases:

  • Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics
  • Implement via Adobe Experience Platform tags when not using Adobe Analytics
  • Implement via a non-Adobe tag manager when using Adobe Analytics
  • Implement via a non-Adobe tag manager when not using Adobe Analytics

https://video.tv.adobe.com/v/29964/?quality=12

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