Use Data Explorer to create retroactive traits and segments using-data-explorer-to-create-retroactive-traits-and-segments

This video shows how to create retroactive traits, such as traits that backfill data into the trait before it was created. This is a great breakthrough in your trait creation!

Until now, when you created traits, they collected data only when moving forward. This meant that you had to create a lot of traits in case they received traffic or data. Now, you can wait to see which key/value pairs receive data, then create a trait and backfill the data into that trait. This saves you time and energy, and also helps you keep your trait taxonomy tight, instead of having several traits that don’t have data.

For more information about Data Explorer, visit Data Explorer - Overview, Benefits, and Use Cases.