Use Data Explorer to validate trait creation for on-boarded data using-data-explorer-to-validate-trait-creation-for-your-onboarded-data

One of the most powerful features of Audience Manager is the ability to onboard offline data and tie it together with your online data. In this video, learn how to use Data Explorer to validate that you have created all the necessary traits to leverage this on-boarded data.

In many cases, you create traits for on-boarded data before you actually onboard the data. However, it is possible that new keys and values get added along the way, and you may no longer have all the traits created that you need to leverage this great data. With Data Explorer, you can do a quick search to see all of your on-boarded data, and filter it by specific Data Source, or even filter it down to the key and/or value. This search allows you to efficiently validate your data.

For more information about Data Explorer, visit