DocumentationAudience ManagerAudience Manager Tutorials

Create a rule-based trait

Last update: May 21, 2026

CREATED FOR:

  • Beginner
  • User

Learn how to use the Trait Builder in the Audience Manager UI to create a rule-based trait, allowing you to capture real-time activity into Audience Manager profiles.

https://video.tv.adobe.com/v/34749/?quality=12&learn=on
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