- Journey Optimizer documentation
- What’s new?
- Get started
- Campaigns
- Messages
- Design content
- Landing pages
- Personalization & dynamic content
- Segments, profiles and identity
- Journeys
- Track and monitor
- Decision management
- Get started with Decision management
- Create components
- Create rankings
- Create and manage offers
- Create and manage decisions
- Batch decisioning
- Create Decision Management reports
- Export your offer catalog
- API Reference
- Data management
- Configuration
- Get started with Journey Optimizer configuration
- Configure messages
- Configure landing pages
- Configure journeys
- Sources
- Access control
- Privacy
General principle
Journey Optimizer allow you to build real-time orchestration use cases leveraging contextual data stored in events or data sources.
Design multistep advanced scenarios powered by following capabilities:
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Send real-time unitary delivery triggered when an event is received, or in batch using Adobe Experience Platform segments.
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Leverage contextual data from events, information from Adobe Experience Platform, or data from third-party API services.
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Use the built-in actions to send messages designed in Journey Optimizer or create custom actions if you’re using a third-party system to send your messages.
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With the journey designer, build your multistep use cases: easily drag and drop an entry event or a read segment activity, add conditions and send personalized messages.
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