General principle

Journey Optimizer allow you to build real-time orchestration use cases leveraging contextual data stored in events or data sources.

Design multistep advanced scenarios powered by following capabilities:

• Send real-time unitary messages triggered when an event is received, or in batch using Adobe Experience Platform segments.

• Leverage contextual data from events, information from Adobe Experience Platform, or data from third-party API services.

• Use the built-in action to send messages designed in Journey Optimizer or create custom actions if you’re using a third-party system to send your messages.

• With the journey designer, build your multistep use cases: easily drag and drop an entry event or a read segment activity, add conditions and send personalized messages.