Journey Optimizer allow you to build real-time orchestration use cases leveraging contextual data stored in events or data sources.
Design multistep advanced scenarios powered by following capabilities:
Send real-time unitary delivery triggered when an event is received, or in batch using Adobe Experience Platform segments.
Leverage contextual data from events, information from Adobe Experience Platform, or data from third-party API services.
Use the built-in actions to send messages designed in Journey Optimizer or create custom actions if you’re using a third-party system to send your messages.
With the journey designer, build your multistep use cases: easily drag and drop an entry event or a read segment activity, add conditions and send personalized messages.