在此页面上：访问、搜索和组织您的营销活动，了解每个生命周期状态，并使用日历和常用操作，以便您可以保持营销活动工作区的高效性，并在适当的时间对每个营销活动执行操作。
了解如何在Adobe Journey Optimizer中访问、组织和管理您的营销活动。 本指南涵盖方方面面，从查找营销活动到了解状态、执行常见操作以及维护营销活动工作区。
直接跳转到您需要的内容：
- 创建新营销活动 - 选择您的营销活动类型 | 创建操作营销活动 | 创建API触发的营销活动 | 创建编排的营销活动
- 查找现有营销活动 - 搜索和筛选 | 使用文件夹整理
- 查看营销活动效果 - 营销活动报告
- 计划营销活动 - 使用日历
- 管理冲突 - 冲突管理指南
访问和浏览营销活动 access
可从 营销活动 菜单访问营销活动。 使用这些选项卡按类型浏览营销活动：操作营销活动、API触发营销活动、编排营销活动和文件夹。 详细了解类型的营销活动。 可用类型取决于您的许可协议和权限。
选择 操作 选项卡以访问操作营销活动列表。
默认情况下，列表会显示具有草稿、计划和 实时 状态的所有营销活动。 要显示已停止、已完成和已存档的营销活动，您需要清除过滤器。
选择 API触发 选项卡以访问API触发的营销活动列表。
默认情况下，列表会显示具有草稿、计划和 实时 状态的所有营销活动。 要显示已停止、已完成和已存档的营销活动，您需要清除过滤器。
选择 编排 选项卡以访问编排的营销活动列表。
列表中的每个编排营销活动都会显示相关信息，例如营销活动的当前状态、关联的渠道和标记，或上次修改营销活动的时间。 您可以通过单击
搜索和过滤营销活动 search-filter
此外，还可使用搜索栏和过滤器，以便在列表中轻松搜索。 例如，您可以筛选营销活动，以仅显示与给定渠道或标记关联的营销活动，或显示在特定日期范围内创建的营销活动。
使用文件夹组织营销活动 folders
在营销活动库存中，单击 显示文件夹 图标以打开文件夹视图并组织营销活动。 了解如何在 搜索、筛选、整理 中使用文件夹。
Campaign操作 operations
营销活动清单中显示“更多操作”按钮
可用操作
对于所有营销活动类型：
- 查看所有时间报表 / 查看最近24小时报表 — 访问报表以衡量和可视化营销活动的影响和效果。 了解有关营销活动报告的更多信息→
- 编辑标记 — 编辑与营销活动关联的标记。 了解如何使用标签 →
- 复制 — 使用此选项可复制营销活动，例如，执行已停止的编排营销活动。 了解有关复制→的详细信息
- 删除 — 使用此选项删除营销活动。 了解有关删除→的详细信息
- 存档 - 对营销活动进行存档。 所有已存档的营销活动都会在其上次修改日期后的30天内按滚动计划删除。 此操作适用于除 草稿 营销活动之外的所有营销活动。 了解有关存档→的更多信息
仅限于Action和API触发的营销活动：
- 订阅警报 — 选择哪些营销活动生命周期系统警报仅适用于此营销活动（除了任何沙盒范围的警报订阅之外）。 了解有关系统警报的更多信息→
- 添加到包 — 将营销活动添加到包以将其导出到另一个沙盒。 了解如何导出对象 →
- 打开草稿版本 — 如果已创建营销活动的新版本且尚未激活，则可以使用此操作访问其草稿版本。
仅针对编排的营销活动：
- 返回草稿 — 取消发布并将营销活动还原为草稿状态以进行错误恢复。 当计划的营销活动尚未开始，或者实时营销活动在任何执行完成之前遇到错误时，此操作可用。 了解有关还原营销活动的更多信息→
批量操作 bulk-actions-campaigns
您可以一次选择多个营销活动并对所有营销活动应用批量操作。 可用的操作包括向包中添加项目、将项目移动到文件夹、编辑标记、管理访问权限以及删除。 了解有关批量操作的更多信息→
了解营销活动状态 statuses
每个促销活动都会经历一个生命周期，生命周期的状态会反映在界面中。 了解这些状态有助于您了解哪些操作可用以及下一步要做什么。
错误指示器 error-indicators
当您的某个营销策划中发生错误时，该营销策划的状态旁边会显示一个警告图标。 单击该图标以显示有关警报的信息。 这些警报可能会在各种情况下发生，例如营销活动消息未发布或所选配置不正确时。
营销活动日程表 calendar
除了营销活动列表之外，Journey Optimizer 还提供营销活动的日程表视图，清晰展示营销活动的日程安排。
日历的工作方式
营销活动的表示方式：
- 默认情况下，日历网格会显示选定周的所有实时营销活动和计划营销活动。 其他筛选器选项可以显示已完成、已停止和已完成的激活或特定类型或渠道的激活。
- 不显示草稿营销活动。
- 跨越多天的营销活动显示在日历网格的顶部。
- 如果未指定开始时间，则使用最接近的手动激活时间将其放置在日历中。
- 营销活动显示为1小时时间跨度，但这并不反映实际的发送或完成时间。
导航日历
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单击
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使用箭头按钮或日历上方的日期选择器可在周之间移动。
日历显示本周安排的所有营销活动。
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单击
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单击
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拖放包含事件名称、开始日期和结束日期的CSV文件。
上传的事件将为您组织中的所有用户显示，并显示在历程日历和营销活动日历中。
accordion CSV格式应如下所示： table 0-row-3 1-row-3 Column1 Column2 Column3 事件名称 开始日期（mm/dd/yy格式） 结束日期（mm/dd/yy格式） -
如果需要，可以隐藏、取消隐藏或删除添加的外部日历。
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有关营销活动的更多详细信息，请单击其可视块以打开相关详细信息。 此时将打开一个信息窗格，其中包含有关营销活动的各种信息，例如其类型、对报告的访问权限或已分配的标记。
修改和停止重复的操作营销活动 modify
修改操作营销活动 modify-an-action-campaign
要修改和创建循环操作活动的新版本，请执行以下步骤：
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打开操作营销活动，然后单击 修改营销活动 按钮。
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将创建营销活动的新版本。 您可以通过单击 打开实时版本 来检查实时版本。
草稿版本有自己的版本ID。 处理草稿时，当前实时版本仍然可用；激活草稿将替换实时版本。
对于决策策略包含内容试验的营销活动，营销活动版本可以包含克隆的决策策略和单独的试验。 治疗分配（包括测试和对照组成员资格）可能会在版本之间重新分段，因此请勿假设分配或结果在版本之间是连续的。 解释实验结果时考虑版本边界。
在营销活动列表中，带有正在起草版本的激活营销活动在 状态 列中显示为带有特定图标。 单击此图标以打开营销策划的草稿版本。
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更改准备就绪后，您可以激活营销活动的新版本（请参阅查看和激活营销活动）。
note important IMPORTANT 激活草稿将替换营销活动的实时版本。
相关主题：
编辑已发布的消息 edit-published-message
激活营销活动后，将发布其消息，并且该营销活动处于 实时 状态。 对于操作和API触发的营销活动：
- 无法直接更新已发布的消息。 要更改此活动，请创建新版本的营销活动，编辑草稿版本，然后激活此活动。 请参阅修改操作营销活动。
- 只能从已发布的（实时）消息创建新版本。 仍为草稿的消息将被直接编辑。
- 无法将已发布的消息设置回草稿。 改为创建新版本。
停止操作营销活动 stop
要停止定期营销活动，请将其打开，然后单击 停止营销活动 按钮。
存档营销活动 archive-a-campaign
随着时间的推移，促销活动列表不断增加，最终使浏览已完成和已停止的促销活动变得更加困难。
为防止出现这种情况，您可以存档不再需要的、已完成和已停止的营销活动。 为此，请单击省略号按钮，然后选择存档。
然后，可以使用列表中的专用过滤器检索已存档的营销活动。
删除活动 delete-a-campaign
要删除营销活动，请使用显示更多操作按钮
复制营销活动 duplicate-a-campaign
要复制营销活动（例如，如果该营销活动已停止），请使用显示更多操作按钮
输入营销策划的名称并进行确认。
将创建营销活动并将其添加到营销活动列表。
其他资源
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快速入门 - 营销活动入门 | 创建您的第一个操作营销活动 | API触发的营销活动指南 | 编排的营销活动指南
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促销活动配置 - 促销活动属性 | Campaign操作和渠道 | 促销活动内容设计 | 营销活动受众选择 | 营销活动计划
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高级功能 - 审批工作流 | 冲突管理和优先顺序 | 按渠道设置频率上限 | 优先级分数 | 将营销活动导出到其他沙盒
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监控和优化 - 营销活动报告(CJA) | 设置警报
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to access, search, filter and organize campaigns, what each campaign status means, how to use the campaigns calendar, and how to modify, stop, archive, delete and duplicate campaigns.
Intents:
- Access the lists of Action, API-triggered and Orchestrated campaigns, and search, filter or organize them with folders
- Understand each campaign status and the next actions available
- Use the campaigns calendar, including external calendars
- Modify a recurring Action campaign by creating a new version, or stop it
- Edit a campaign message that is already published
- Archive, delete or duplicate a campaign
Glossary:
- Campaigns menu: Entry point to the campaigns lists, with tabs Action campaigns, API-triggered campaigns, Orchestrated campaigns, and Folders
- Campaigns inventory: The list of campaigns, where the More actions button gives access to the operations
- Draft version: New version of an activated campaign that has not been activated yet; it has its own version ID, and activating it replaces the live version (product-specific)
- Live version: The current activated version of the campaign, available while you work on the draft version
- Modify campaign: Button that creates a new version of a recurring Action campaign
- Open draft version / Open live version: Actions to open the draft version or the live version of a campaign
- Bulk actions: Operations applied at once to multiple selected campaigns, such as adding items to a package, moving them to a folder, editing tags, managing access, and deleting
- External calendars: Calendars of events added from CSV files, shown on both Journey and Campaign calendars
Guardrails:
- By default, the Action and API triggered lists show the campaigns with the Draft, Scheduled, and Live statuses. To display stopped, completed, and archived campaigns, you need to clear the filter.
- Archive is available for all campaigns except Draft campaigns. All archived campaigns are deleted on a rolling schedule 30 days after their last modified date.
- Delete is available for Draft campaigns only.
- Activating the draft version replaces the live version of the campaign.
- Stopping a campaign does not stop an ongoing sending, but it stops a scheduled sending or the next occurrences if sending is already ongoing.
- For Action and API-triggered campaigns, a published message cannot be updated directly. A new version can only be created from a published (Live) message; a message that is still a draft is edited directly. A published message cannot be set back to Draft; create a new version instead.
- For a campaign with a decision policy that includes a content experiment, treatment assignments, including test and control group membership, may be re-segmented between versions. Do not assume assignments or results are continuous across versions.
- The calendar shows live and scheduled campaigns for the selected week by default. Draft campaigns are not displayed. Campaigns are displayed as 1-hour timespans, but this does not reflect actual send or completion time. If no start time is specified, the closest manual activation time is used to position the campaign.
- Up to three external calendars can be added. Uploaded events appear for all users in your organization and display on both Journey and Campaign calendars. CSV format: event name, start date in mm/dd/yy format, end date in mm/dd/yy format.
- Assets and images are accessible in delivered content for up to 2 years (730 days) since their first publication in any fragment or inline message. Re-publishing is required after this expiry period to keep them accessible for another 2 years. A re-publication done within 730 days of the first publication does not extend the expiry.
- Folders for journeys and campaigns are in limited availability.
Prerequisites and permissions:
- Available campaign types depend on your license agreement and your permissions.
Applicability:
- Subscribe to alerts, Add to package and Open draft version: Action and API triggered campaigns only.
- Back to draft: Orchestrated campaigns only.
- View all time report / View last 24 hours report, Edit tags, Duplicate, Delete and Archive: all campaign types.
- Statuses: Draft, Scheduled, Live, Stopped, Completed and Archived apply to Action, API-triggered and Orchestrated campaigns. In review and Failed apply to Action and API-triggered campaigns. Publishing applies to Orchestrated campaigns only.
Terminology:
- Canonical name: Campaign status — variants: lifecycle status
- Canonical name: Action campaigns — variants: Action campaigns tab (Action tab)
- Do not confuse: Stopped (manually stopped, cannot reactivate) ≠ Completed (execution complete, auto-assigned 3 days after activation or at end date for recurring campaigns) ≠ Archived (auto-deleted after 30 days)
- Do not confuse: Scheduled (configured for a specific start date) ≠ Live (activated and running) ≠ Draft (being edited, not activated)
- Do not confuse: In review (submitted for approval) ≠ Publishing (being published, Orchestrated campaigns)
FAQ:
- Q: What does each campaign status mean? — Draft: being edited, not activated. Scheduled: configured for a specific start date. Live: activated and running. In review: submitted for approval. Stopped: manually stopped, cannot reactivate. Completed: execution complete, auto-assigned 3 days after activation or at the end date for recurring campaigns. Failed: execution failed. Archived: archived, auto-deleted after 30 days. Publishing: being published.
- Q: How do I reuse a stopped campaign? — A stopped campaign cannot be reactivated. Duplicate it with Duplicate, enter the name of the campaign and confirm.
- Q: How do I modify a recurring Action campaign? — Open the campaign and click Modify campaign. A new version is created; check the live version with Open live version. Activate the new version when your changes are ready.
- Q: How do I stop a recurring campaign? — Open it, then click the Stop campaign button.
- Q: Why can I not delete my campaign? — Delete is available for Draft campaigns only.
- Q: Why can I not see my completed, stopped or archived campaigns? — By default the list shows the Draft, Scheduled, and Live statuses. Clear the filter to display them. Archived campaigns can be retrieved using the dedicated filter in the list.
- Q: Can I see a draft campaign in the calendar? — No. Draft campaigns are not displayed in the calendar.
Troubleshooting:
- A warning icon appears alongside the campaign’s status — an error occurred within the campaign. Alerts may occur in various situations, such as when the campaign message has not been published or if the chosen configuration is incorrect. Click the icon to display information regarding the alert.
Related pages:
- Choose a campaign type: Choose your campaign type (campaigns/get-started-with-campaigns.md#campaign-types)
- Create an Action campaign: Create Action campaign (campaigns/create-campaign.md)
- Create an API-triggered campaign: Create API-triggered campaign (campaigns/api-triggered-campaigns.md)
- Create an Orchestrated campaign: Create Orchestrated campaign (orchestrated/gs-orchestrated-campaigns.md)
- Folders: Learn how to work with folders (start/search-filter-categorize.md#organize-folders)
- Tags: Learn how to use tags (start/search-filter-categorize.md#add-tags)
- Bulk actions: Learn more about bulk actions (start/search-filter-categorize.md#bulk-actions)
- Campaign reports: Campaign reports (reports/campaign-global-report-cja.md)
- System alerts: Learn more about system alerts (reports/alerts.md#subscribe-alerts)
- Export a campaign to another sandbox: Learn how to export objects (configuration/copy-objects-to-sandbox.md)
- Back to draft for Orchestrated campaigns: Learn more about reverting campaigns (orchestrated/start-monitor-campaigns.md#back-to-draft)
- Approval: approval (test-approve/gs-approval.md)
- Activating the new version: Review and activate a campaign (campaigns/review-activate-campaign.md)
- Journey Optimizer release status: Journey Optimizer release cycle (rn/releases.md)
- Conflict management: Conflict management guide (conflict-prioritization/gs-conflict-prioritization.md)