在此页面上:嵌入的审批流程在审核期间将锁定历程和营销活动,以便适当的利益相关者在任何内容上线之前签发,并集中管理和跟踪每个请求。
审批策略入门 gs
借助Journey Optimizer,您可以设置审批流程,从而使营销团队可以确保营销活动及历程在上线之前由相应的利益相关者审查和批准。
审批策略直接在用户界面中引入了结构化工作流程,不需要依赖外部媒介(如电子邮件或任务管理工具),确保集中管理和跟踪所有审批。
此外,该功能可增强对历程和营销活动发布的控制:在 Journey Optimizer 中嵌入审批流程后,营销活动和历程在审查期间将保持“锁定”状态,确保在获得所有必要审批之前不会发生更改或意外激活。
先决条件 prerequisites
在开始之前,请确保已配置以下权限。
要审批并发布历程和营销活动,用户需要被授予 审批和发布营销活动 及 审批和发布历程 权限。 了解详情
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在 权限 产品中,转到 角色 选项卡并选择所需的角色。
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单击编辑,修改权限。
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添加 营销活动 资源,然后从下拉菜单中选择审批和发布营销活动。
{modal="regular"}
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添加 历程 资源,然后从下拉菜单中选择审批和发布历程。
{modal="regular"}
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单击 保存 以应用更改。
任何已分配此角色的用户的权限都将自动更新。
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要将此角色分配给新用户,请导航到 角色 仪表板中的 用户 选项卡,然后单击添加用户。
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输入用户名、电子邮件地址或从列表中选择,然后单击保存。
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如果之前没有创建用户,请参阅此文档。
用户将收到一封电子邮件,其中包含访问实例的说明。
审批流程概述 process
全局审批流程如下所示:
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审批策略设置
管理员用户可以创建审批策略,定义将策略应用于历程或营销活动的条件。 例如,您可以创建一个审批策略,要求在激活之前审批特定用户创建的所有计划营销活动。 了解如何创建审批策略
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提交营销活动/历程以供审批
营销活动/历程创建者生成历程或营销活动,并进行提交以供审批。 营销活动/历程进入“正在审查”状态后,在此期间无法进行任何编辑,除非取消请求。 了解如何请求审批
note NOTE 只有在设置了审批策略时,才需要提交营销活动和历程以供审批。 如果未设置此类策略,创建者无需审批即可直接发布营销活动或历程。 -
审查和审批
在应用于历程或营销活动的审批策略中定义的审批者将会收到通知。 他们可以审查历程或营销活动内容、受众和设置。 如果需要进行更改,审批者会请求进行更改,使营销活动返回到“草稿”状态以进行修订。 如果准备就绪,他们可以激活并发布历程或营销活动。 了解如何审查和审批请求
监测审批请求 monitor
您可以监测为给定历程或营销活动提交的所有审批和更改请求。 为此,请单击历程画布或营销活动审查屏幕右上角的 显示审核记录 图标。
常见问题 faq
当多个活动审批策略可以应用于同一历程或营销活动时,最近 激活的策略 优先。 该策略中定义的审批者用户组将收到通知,并负责处理该审批请求。
其他资源
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page introduces the embedded approval process in Journey Optimizer, covering the permissions it requires, the end-to-end policy-to-publish workflow, and how to monitor requests so stakeholders sign off before journeys and campaigns go live.
Intents:
- Understand the embedded approval process that keeps journeys and campaigns locked during review
- Assign the Approve & publish Campaigns and Approve & publish Journeys permissions
- Follow the workflow from approval policy setup to submission, review, and activation
- Monitor approval and change requests using the Show Audit Trail icon
- Understand which policy applies when several active policies could match
Glossary:
- Approval policy: A policy that defines the conditions under which a journey or campaign requires approval before it can go live. (product-specific)
- In Review: The locked state a campaign or journey enters after submission, during which no edits can be made unless the request is canceled. (product-specific)
- Show Audit Trail: An icon on the journey canvas or campaign review screen used to monitor the approval and change requests submitted for an object. (product-specific)
- Approve & publish Campaigns / Approve & publish Journeys: The permissions required to approve and publish campaigns and journeys respectively. (product-specific)
Guardrails:
- To approve and publish journeys and campaigns, users need the Approve & publish Campaigns and Approve & publish Journeys permissions.
- Campaigns and journeys only need to be submitted for approval if an approval policy is in place; if no policy applies, the creator can publish directly.
- During review, campaigns and journeys remain in a locked state so that no changes or unintended activations occur before all approvals are in place.
- When several active approval policies could apply to the same object, the policy activated most recently takes precedence.
Terminology:
- Canonical name: approval process — variants: approval workflow
- Do not confuse: “Draft” (editable state, and the state an object returns to when a request is canceled or changes are requested) ≠ “In Review” (locked state during approval)
- Do not confuse: “Approve & publish Campaigns” (requires the Campaigns resource) ≠ “Approve & publish Journeys” (requires the Journeys resource)
FAQ:
- Q: Do I need an approval policy for every campaign or journey? — No. Policies are conditional; create one only to enforce review for a specific set. If no policy applies, the creator can publish directly.
- Q: What happens if the approver is unavailable? — The request stays In Review until an approver acts. You can cancel it, returning the item to Draft, and resubmit, or an admin can add additional approvers to the policy.
- Q: Can I edit a campaign or journey while it is pending approval? — No. It is in a locked In Review state; the creator or an approver must cancel the request first, which returns it to Draft.
- Q: Which policy applies when more than one could match? — The policy activated most recently takes precedence, and its approver user groups are the ones notified and governing the request.
- Q: If a requestor belongs to multiple user groups, can they choose which group receives the request? — No. The user groups specified in the applicable policy are notified automatically.