请求审批 request-approval

在此页面上:​将您的历程或营销活动发送给正确的审阅人,从而满怀信心地上线,并在审阅过程中保持控制 — 根据需要取消、编辑和重新提交,这样只有获得批准的品牌内内容才会到达您的客户。

对审批工作流的访问权限取决于您的特定用例:

  • 不存在有效的审批策略

    • 营销活动:如果沙盒中的营销活动对象没有有效的审批策略,则营销活动将显示​ 激活 ​按钮,允许您在无需审批的情况下激活它们。

    • 历程:如果没有对历程对象有效的审批策略,则历程将显示​ 发布 ​按钮,允许您直接发布。

  • 存在有效的审批策略

    • 营销活动:如果沙盒中的营销活动对象存在一个或多个活动审批策略,则该沙盒中的所有营销活动都将显示​ 请求审批 ​按钮。
      如果单击​ 请求审批 ​按钮时没有审批策略应用于所选对象,则将触发自动审批工作流。

    • 历程:如果沙盒中的历程对象存在一个或多个活动审批策略,则所有历程都将显示​ 请求审批 ​按钮。
      如果单击​ 请求审批 ​按钮时没有审批策略应用于所选对象,则将触发自动审批工作流。

发送审批请求

创建营销活动或历程后,单击​ 请求审批 ​按钮。 这将检查您的沙盒中是否存在适用于活动或历程的有效审批策略。

  • 如果找到适用的审批策略,则将发送您的营销活动或历程以进行审核。

  • 如果在单击​ 请求审批 ​按钮后没有审批策略适用于营销活动或历程,则营销活动或历程将自动获得批准并激活或发布。

请求审批​窗格打开。 如有必要,请为审批者提供消息,然后单击​ 发送 ​以提交您的请求。

审批请求对话框

当营销活动或历程处于​ 审核 ​状态时,您可以选择取消审批请求。 通过单击​ 取消请求 ​按钮,营销活动或历程将返回到草稿阶段,并向审阅人发送通知,告知他们请求已被取消。 然后,您可以进行必要的编辑,并重新提交营销活动或历程以供审批。

取消审批请求按钮

管理审批请求

将审批请求发送给审批者后,他们可以查看该请求,并激活历程/营销活动以使其生效,或者在必要时请求更改。 了解如何审阅和批准请求

如果批准者请求发生更改,系统会通过电子邮件和Journey Optimizer警报向您发送通知,单击屏幕右上角的铃铛图标可在​ 请求 ​选项卡中访问警报。

更改请求通知

要处理更改请求,请从电子邮件或警报中打开它,以访问历程或营销策划,并进行请求的更改。 当您的历程/营销活动准备好再次接受审核时,使用​ 请求审批 ​按钮发送新的审批请求。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page explains how creators submit a journey or campaign for approval, how the available action button depends on whether an active approval policy applies, and how to cancel, edit, and resubmit a request while it is in review.

Intents:

  • Determine which action button appears (Activate, Publish, or Request Approval) based on active approval policies
  • Submit a campaign or journey for review with the Request Approval button and an optional message to the approvers
  • Understand the auto-approval workflow when no policy applies to the selected object
  • Cancel an approval request to return the object to the draft stage, then edit and resubmit it
  • Respond to requested changes received through an email and a Journey Optimizer alert

Glossary:

  • Request Approval: The button that submits a campaign or journey for review when one or more active approval policies exist for that object type in the sandbox. (product-specific)
  • Auto-approval workflow: The flow triggered when no approval policy applies to the selected object after clicking Request Approval; the object is automatically approved and either activated or published. (product-specific)
  • In review: The state of a campaign or journey after a request is sent, during which the request can be canceled. (product-specific)
  • Cancel request: The action that returns the campaign or journey to the draft stage and notifies the reviewers. (product-specific)

Guardrails:

  • If no approval policy is active for the object type in a sandbox, campaigns show the Activate button and journeys show the Publish button, allowing activation or publishing without approval.
  • If one or more active approval policies exist for the object type in a sandbox, all objects of that type display the Request Approval button.
  • If no policy applies to the selected object when Request Approval is clicked, the auto-approval workflow is triggered and the object is automatically approved and either activated or published.
  • While an object is In review, you can cancel the request to return it to the draft stage, then make edits and resubmit it for approval.

Terminology:

  • Canonical name: Request Approval (button) — variants: Request approval (pane)
  • Do not confuse: “Activate” (campaigns, no active policy) ≠ “Publish” (journeys, no active policy) ≠ “Request Approval” (submit for review when a policy is active)
  • Do not confuse: “Cancel request” (returns the object to draft and notifies reviewers) ≠ an approver requesting changes
  • Do not confuse: an applicable approval policy found (object sent for review) ≠ no applicable policy after clicking Request Approval (auto-approval workflow: automatically approved and activated or published)

FAQ:

  • Q: Why do I see Request Approval instead of Activate or Publish? — Because one or more active approval policies exist for that object type in your sandbox.
  • Q: What if I click Request Approval but no policy actually applies? — The auto-approval workflow triggers and the object is automatically approved and either activated or published.
  • Q: Can I change an object after submitting it? — Cancel the request with Cancel request to return it to the draft stage, make the edits, then resubmit with the Request approval button.
  • Q: How am I notified when an approver requests changes? — Through an email and a Journey Optimizer alert accessible when clicking the bell icon, in the Requests tab.
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