配置营销活动操作 action-campaign-action

应用上限规则（电子邮件、直邮、推送、移动设备）

在​ 业务规则 ​下拉列表中，选择一个规则集以将上限规则应用于营销活动。 利用渠道规则集，可设置按通信类型划分的频率封顶，以防止消息类似的客户超载。 了解如何使用规则集

覆盖电子邮件渠道配置 （电子邮件）

当营销活动需要与所选渠道配置不同的电子邮件值时使用此选项，而不创建其他配置。 您可以仅覆盖该操作所需的字段，而配置的其他部分保持不变。

了解如何覆盖电子邮件渠道配置

跟踪参与情况（电子邮件、移动设备）。

使用​ 操作跟踪 ​部分跟踪收件人对电子邮件或移动投放的反应。 执行营销活动后，即可从营销活动报告获取跟踪结果。 了解关于营销活动报告的更多信息

启用快速传递模式 （推送）。

快速传递模式是一个Journey Optimizer加载项，它允许通过营销活动以非常快的速度大量发送推送消息。 如果消息投放延迟对业务有重大影响，并且您想要在手机上发送紧急推送警报（例如，向已安装新闻频道应用程序的用户发送突发新闻），可使用快速投放。 了解如何在此页面🔗上为推送通知启用快速传递模式。

有关使用快速投放模式时的性能的详细信息，请参阅 Adobe Journey Optimizer 产品说明。

分配优先级得分（Web、应用程序内、基于代码）

为活动分配优先级得分，允许您在有强加的约束（如频率上限）时为集客活动设置优先级。 输入一个数值（从 0 到 100）。 请注意，数值越高，优先级越高。 了解如何为历程和营销活动分配优先级分数

设置其他投放规则（内容卡片）

对于内容卡营销活动，您可以启用其他投放规则以选择触发消息的事件和标准。 了解如何创建内容卡

定义触发器（应用程序内）

对于应用程序内消息，您可以使用​ 编辑触发器 ​按钮选择触发消息的事件和条件。 了解如何创建应用程序内消息

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to configure the action of a campaign in the Actions tab: select a channel and a channel configuration, set optimization and multilingual content, add several inbound actions, and apply channel-specific settings.

Intents:

• Select a channel and a channel configuration for a campaign message
• Add up to 10 inbound actions in a single campaign
• Use channel optimization when selecting multiple outbound channels
• Run content experiments or use targeting rules from the Optimization section
• Add multilingual content, capping rules, engagement tracking, priority scores, or other channel-specific settings

Glossary:

• Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps. (product-specific)
• Inbound channels: Code-based experience, In-app message, Content Card, Web action.
• Outbound channels: Email, Push, Mobile (Mobile message).
• Channel optimization: Automatically selects the best channel for each customer at send time when multiple outbound channels (Email, Push, Mobile) are selected. (product-specific)
• Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns. (product-specific)
• Priority score: A numeric value assigned to a campaign to prioritize an inbound campaign when there is an imposed constraint such as a frequency cap. (product-specific)

Guardrails:

• A single campaign can have up to 10 actions when inbound channels are selected (hard limit); this applies to inbound actions only.
• Adding several actions to one campaign is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Priority score: enter a numeric value from 0-100; the higher the number, the higher the priority. It applies to Web, In-app, and Code-based.
• Capping rules (Business rules drop-down list) apply to Email, Direct mail, Push, Mobile.
• Action tracking applies to Email and Mobile.
• Additional delivery rules apply to Content cards; Edit triggers applies to In-app.
• Once the campaign is live, all actions are activated simultaneously.

Applicability:

• Available channels vary based on the licensing model and add-ons.

Terminology:

• Canonical name: Campaign action
• Do not confuse: “inbound channels” (Code-based experience, In-app message, Content Card, Web action) ≠ “outbound channels” (Email, Push, Mobile)
• Do not confuse: “channel configuration” (technical parameters defined by a System Administrator) ≠ “channel” (the communication channel selected with Add action)

FAQ:

• Q: How many actions can I add to one campaign? — Up to 10 inbound actions. This is only available for inbound channels (Code-based experience, In-app message, Content Card, Web action).
• Q: Can I add several Email actions to the same campaign? — Adding several actions is only available for inbound channels. For outbound channels (Email, Push, Mobile message), use channel optimization.
• Q: What is a priority score and which range can I enter? — A numeric value from 0-100 that prioritizes an inbound campaign when there is an imposed constraint such as a frequency cap. The higher the number, the higher the priority.
• Q: Who defines the channel configuration? — A System Administrator.
• Q: When are the actions of a multi-action campaign activated? — All actions are activated simultaneously once the campaign is live.

Examples:

• Send a code-based experience to multiple endpoints with slightly different contents: create multiple code-based actions within the same campaign, each with a different endpoint configuration.
• Rapid delivery mode: send an urgent push alert, for example breaking news to users who have installed a news channel app, when delay in message delivery is business-critical.

Related pages:

• Channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
• Channel optimization for outbound channels: Channel optimization (building-journeys/channel-optimization.md)
• Optimization options: Get started with content optimization (content-management/gs-message-optimization.md)
• Multilingual content: Get started with Multilingual content (content-management/multilingual-gs.md)
• Capping rules: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
• Priority scores: Learn how to assign priority scores to journeys & campaigns (conflict-prioritization/priority-scores.md)
• Rapid delivery mode for Push: Configure a push notification, Rapid delivery mode section (push/create-push.md#rapid-delivery)
• Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
• Content cards delivery rules: Learn how to create content cards (content-card/create-content-card.md)
• In-app triggers: Learn how to create an In-app message (in-app/create-in-app.md)
• Next step, content: Edit the Action campaign content (campaigns/campaign-content.md)