Adobe Journey Optimizer Documentation cjm-documentation

What’s new ?

Get a glimpse of the newest enhancements in Journey Optimizer product and documentation! For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates page.

May release is live!

Discover new features and improvements coming with Adobe Journey Optimizer May release.

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Experience decisioning

Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as ‘decision items’ and a sophisticated decision engine.

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New journey experience

This release comes with an improved canvas user interface for journeys, and provides a more intuitive and efficient user experience. Activities are clearer and present more information on the journey canvas with fewer clicks.

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Start with the basics

Quick start guides
Learn how to achieve your goals faster in Journey Optimizer with your personalized approach depending on your role.

User interface
Learn how to navigate and optimize your experience in Journey Optimizer.

Create your first journey
Design and orchestrate personalized omnichannel journeys to harmonize marketing outreach with one-to-one customer engagement.

Launch your first campaign
Create and start your first campaign in Journey Optimizer to deliver targeted, one-time content to a specific audience.

Explore the documentation

Customer's experience
Journeys - Campaigns - Landing pages - Reporting - Decision management

Channel surfaces - Configure journeys - Access control - Sandboxes management
Communication channels
Email - SMS - In-app - Push notifications - Direct mail - Web
Content management
Assets/images - Personalization - Reusable & dynamic content - Test & preview content
Profiles & audiences
Audiences - Profiles - Identities - License usage - Privacy management
Data management
Schemas - Datasets - Queries

Additional resources

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