在此页面上：了解Adobe Journey Optimizer如何与Adobe Experience Platform配合使用，以便您了解个性化历程背后的数据到体验周期、功能领域和架构。
本页介绍Adobe Experience Platform和Journey Optimizer如何协同工作，涵盖持续的数据到体验周期、关键功能领域、架构详细信息和集成点。
Adobe Journey Optimizer和Adobe Experience Platform可协同工作，实现大规模的数据驱动个性化。 此页面介绍这些系统如何运行以及它们的主要功能领域如何相结合以提供卓越的客户体验。 了解关键功能 | 探索关键术语
Journey Optimizer的工作原理 how-it-works
没有统一的数据基础，品牌就不得不依赖多个特定于渠道的工具，这使其难以保持对每个客户的一致视图或实时对其行为采取行动。 Journey Optimizer通过在Adobe Experience Platform的基础上将客户数据、内容创建和历程编排连接到一个连续的系统中来解决此问题。 其结果是打造有意义的品牌体验，进而提高客户忠诚度和实现存留期价值。
Adobe Journey Optimizer作为连续流运行，收集、分析和应用数据以创建个性化的客户历程。
Adobe Experience Platform：基础 aep-foundation
Adobe Experience Platform作为骨干，使品牌商能够集中客户数据并激活它以实现个性化体验：
Adobe Journey Optimizer：编排引擎 ajo-orchestration
Adobe Journey Optimizer运用Adobe Experience Platform提供的数据和见解，提供智能、个性化的客户体验：
- 客户了解 — 实时客户配置文件支持按受众细分目标消息传送。 创建受众
- 内容和选件 — 内置的可视化设计器、可重用模板和集中式资源库允许团队为任何渠道创作和个性化消息，而无需离开平台。 动态个性化根据客户属性、行为和上下文来调整内容。 然后，实时决策逻辑为每位个人选择最佳选件。 设计内容 | 管理资源 | 管理优惠
- 历程和营销活动管理 — 自动处理交互（历程）序列或计划一次性定向消息（营销活动）。 生成历程 | 创建营销活动
- 投放（连接） — 通过电子邮件、短信、推送通知和直邮等渠道发送消息；将数据导出到外部系统。 配置渠道
- 测量和分析 — 通过报告跟踪客户参与和促销活动效果，以便持续改进。 查看报告
持续优化周期 optimization-cycle
该生态系统作为一个持续优化周期运行。 数据推动客户了解，从而形成个性化内容和决策。 这些功能经过精心编排为历程，跨渠道交付，进行有效性衡量并随着时间的推移而优化。
主要职能领域 functional-areas
Journey Optimizer包括七个紧密结合的关键功能领域：
这些领域如何协同工作 working-together
这些职能领域以连续的周期运作：
- 数据摄取 — 数据流入Adobe Experience Platform，由数据管理构建
- 客户了解 - Real-time Customer Profiles统一数据；客户管理创建受众
- 内容和优惠策略 — 内容管理创建消息；决策管理定义优惠逻辑
- 编排 -历程管理使用客户数据、内容和决策映射跨渠道的交互
- 传递 — 连接有助于通过渠道传递消息或与外部系统共享数据
- 测量 — 性能数据将分析反馈回以优化受众、内容、决策和历程
- 治理 — 管理和隐私控制确保整个过程中的合规性
架构详细信息 architecture-details
Journey Optimizer是原生构建在Adobe Experience Platform上的四个应用程序之一，另外三个应用程序是Real-Time CDP、Customer Journey Analytics和Adobe Mix Modeler。 它共享AEP的核心服务 — 实时客户档案、身份图、数据治理和查询服务 — 因此它无需单独的集成即可访问统一的客户数据基础。 Journey Optimizer可以作为独立应用程序运行，也可以与其他AEP本机应用程序互操作。
要深入了解技术架构（包括集成模式、先决条件和系统数据流），请参阅Adobe Journey Optimizer蓝图。 有关实施注意事项，查看护栏和限制。
隐私和安全性 privacy-security
Adobe CX Enterprise的隐私和安全实践适用于Adobe Journey Optimizer。 这些措施可确保遵守GDPR等隐私法规，从而使您能够提供个性化体验，同时维护客户信任。 在Journey Optimizer中了解有关隐私的更多信息
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how Adobe Journey Optimizer and Adobe Experience Platform work together as a continuous data-to-experience cycle, covering the platform foundation, the orchestration engine, seven key functional areas, and the underlying architecture.
Intents:
- Understand how Journey Optimizer builds on Adobe Experience Platform to connect data, content, and journey orchestration
- Identify the Adobe Experience Platform foundation components and the Journey Optimizer orchestration components
- Learn the seven key functional areas and how they operate as a continuous cycle
- Understand the architecture and the core Adobe Experience Platform services that Journey Optimizer shares
- Locate related privacy and security information
Glossary:
- Continuous optimization cycle: The flow where data drives customer understanding, which informs personalized content and decisions, orchestrated into journeys, delivered across channels, measured for effectiveness, and refined over time (product-specific)
- Functional area: One of the seven areas that work together in Journey Optimizer — Data Management, Customer Management, Content Management, Decision Management, Journey Management, Connections, and Administration & Privacy (product-specific)
- Real-Time Customer Profile: An Adobe Experience Platform core service that creates unified profiles by merging data from multiple sources (product-specific)
- Connections: The functional area and delivery capability that connects data sources and channels and shares data with external systems (product-specific)
Guardrails:
- Journey Optimizer is one of four applications natively built on Adobe Experience Platform, alongside Real-Time CDP, Customer Journey Analytics, and Adobe Mix Modeler.
- Because it shares Adobe Experience Platform core services (Real-Time Customer Profile, Identity Graph, data governance, and query services), Journey Optimizer accesses a unified customer data foundation without requiring separate integrations.
- Journey Optimizer can operate as a standalone application or interoperate with other Adobe Experience Platform-native applications.
- Adobe CX Enterprise privacy and security practices apply to Journey Optimizer, supporting compliance with regulations such as GDPR.
Terminology:
- Canonical name: Adobe Journey Optimizer — Acronym: AJO — variants: Journey Optimizer
- Canonical name: Adobe Experience Platform — Acronym: AEP — variants: Experience Platform, Platform
- Synonyms: “orchestration engine” = “Adobe Journey Optimizer” (as described on this page)
- Do not confuse: “Data Management” (functional area for organizing customer data) ≠ “Decision Management” (functional area for selecting the best offer in real time)
FAQ:
- Q: How do Journey Optimizer and Adobe Experience Platform relate? — Adobe Experience Platform is the foundational data layer, and Journey Optimizer is the orchestration engine built on top of it, applying platform data and insights to deliver personalized experiences.
- Q: How many functional areas does Journey Optimizer include? — Seven: Data Management, Customer Management, Content Management, Decision Management, Journey Management, Connections, and Administration & Privacy.
- Q: Can Journey Optimizer be used on its own? — Yes, it can operate as a standalone application or interoperate with other Adobe Experience Platform-native applications.
- Q: What core services does Journey Optimizer share with Adobe Experience Platform? — Real-Time Customer Profile, Identity Graph, data governance, and query services.