在此页面上：了解如何浏览、构建和管理Adobe Experience Platform受众，以及如何在您的Adobe Journey Optimizer历程和营销活动中定位这些受众。
受众是指具有相似行为和/或特征的人群。 它们使用Adobe Experience Platform Segmentation Service在Adobe Experience Platform上集中配置和维护，并可在Journey Optimizer中轻松访问，以便在您的旅程和营销活动中激活。
Adobe Journey Optimizer提供了强大的工具来创建、管理和丰富受众，从而加强营销工作。 在与Adobe Real-Time Customer Data Platform结合使用时，Journey Optimizer允许您针对更复杂的分段栈叠受众，并与其他Adobe CX Enterprise解决方案双向共享受众。
实时数据流或批量上传发生时，数据集会更新，Journey Optimizer会实时动态地将个人移入和移出受众和历程。
本文档提供了有关如何使用Adobe Journey Optimizer中的受众的信息。 有关Audience Portal和受众的详细信息，请参阅Adobe Experience Platform分段服务文档。 有关更多详细信息，请参阅以下部分：
浏览受众 browse
可通过客户 > 受众菜单访问受众。
仪表板以可视化形式显示重要受众之间的重叠，并支持探索有价值的受众趋势。 例如，在给定的时间段内受众规模发生变化或受众突然激增，可能会突出显示导致受众缩小或增大的事件或操作，例如成功的选件。
从Audience Portal，您可以通过标准标签、治理控件、可搜索文件夹和标记轻松管理、查找和浏览受众。
有关如何在Audience Portal中使用受众的更多信息，请参阅Adobe Experience Platform分段服务文档。
受众类型 types
可以使用不同方法生成受众：
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区段定义：使用Adobe Experience Platform分段服务创建新的受众定义。 受众从区段定义生成，并根据其评估类型在不同时间刷新：
- 流式分段：随着新数据流入实时更新受众，确保基于用户活动的持续相关性。
- 批量分段：受众每24小时刷新一次，以固定间隔捕获用户档案快照。 在历程中使用时，新限定的区段成员可能直到下一次快照才会显示。 了解有关计时的更多信息。
- Edge分段：在边缘即时评估受众，以实现实时个性化。
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自定义上传：使用CSV文件导入受众。 了解如何创建自定义上传受众
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受众组合：创建组合工作流以将现有受众组合到可视画布中，并应用排名、拆分、加入等操作来创建新受众。 了解如何使用受众组合
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联合受众构成：直接从现有数据仓库联合数据集，以在一个系统中构建和扩充Adobe Experience Platform受众和属性。 了解如何使用联合受众合成。
在历程和营销活动中定位受众 target-audiences
受众准备好后，您可以在构建历程或创建营销活动时选择他们，从而使您能够在适当的时间通过相关消息联系适当的人员。 进一步了解Journey Optimizer中的Audience Activation。
操作方法视频 video
了解 Journey Optimizer 中统一的客户轮廓和受众。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to browse, build, and manage Adobe Experience Platform audiences in Adobe Journey Optimizer and target them in journeys and campaigns.
Intents:
- Browse and manage audiences from the Customer > Audiences menu and the Audience Portal
- Understand the different audience types available (segment definitions, custom upload, audience composition, Federated Audience Composition)
- Understand how segment-definition audiences are refreshed by evaluation type (streaming, batch, edge)
- Target audiences when building journeys or creating campaigns
- Monitor how audience activation counts toward the Engageable Profiles license metric
Glossary:
- Audience: A collection of people who share similar behaviors and/or characteristics, configured and maintained on Adobe Experience Platform using the Segmentation Service and accessible in Journey Optimizer (product-specific)
- Audience Portal: The Adobe Experience Platform area where audiences are managed, found, and explored with standardized labeling, governance controls, searchable folders, and tags (product-specific)
- Segment definition: A method of generating an audience using Adobe Experience Platform Segmentation Service, refreshed at different times depending on its evaluation type (product-specific)
- Custom upload: An audience type imported from a CSV file (product-specific)
- Audience composition: A composition workflow that combines existing audiences on a visual canvas using actions such as rank, split, and join to create new audiences (product-specific)
- Federated Audience Composition: A capability to federate datasets directly from an existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes (product-specific)
- Engageable Profiles: The license metric that counts profiles engaged through an audience activation (product-specific)
Guardrails:
- Streaming segmentation audiences are updated in real time as new data flows in.
- Batch segmentation audiences are refreshed every 24 hours; when used in journeys, newly qualified segment members may not appear until the next snapshot.
- Edge segmentation audiences are evaluated instantaneously on the edge.
- Profiles engaged through an audience activation (journey, campaign, or decisioning activity) count toward the organization’s Engageable Profiles license metric; each profile is counted once per sandbox over a rolling 12-month window.
Terminology:
- Canonical name: Audience — Acronym: n/a — variants: segment, audiences
- Synonyms: “Audiences menu” = “Customer > Audiences”
- Do not confuse: “Streaming segmentation” (updated in real time) ≠ “Batch segmentation” (refreshed every 24 hours) ≠ “Edge segmentation” (evaluated instantaneously on the edge)
- Do not confuse: “Segment definition” (build a new audience definition with Segmentation Service) ≠ “Custom upload” (import an audience from a CSV file) ≠ “Audience composition” (combine existing audiences on a visual canvas)
FAQ:
- Q: Where do I find audiences in Journey Optimizer? — From the Customer > Audiences menu.
- Q: What methods can generate an audience? — Segment definitions, custom upload (CSV), audience composition, and Federated Audience Composition.
- Q: How often are audiences refreshed? — It depends on the evaluation type: streaming updates in real time, batch refreshes every 24 hours, and edge is evaluated instantaneously on the edge.
- Q: Does using an audience affect my license metric? — Yes; profiles engaged through an audience activation count toward the Engageable Profiles metric, each counted once per sandbox over a rolling 12-month window.