在此页面上：了解如何在Adobe Journey Optimizer中使用联合受众组合来查询您的企业数据仓库并扩充Adobe Experience Platform受众，而不会复制敏感数据。
虽然您可以使用受众构成功能来创建有价值、高度完善的受众以进行定位，但您可以使用企业数据仓库和受信任合作伙伴中的数据进一步丰富受众，以实现更深入的个性化。
Adobe Journey Optimizer中可用的联合受众组合功能可以在数据仓库中查询数据或配置文件
在构成受众时使用的属性，将敏感数据保留在仓库中并避免数据重复。 这可能包括基于配置文件的数据和非配置文件数据。 例如，快速服务餐厅集团可以丰富客户档案
最近通过每个客户首选的餐厅位置在线下单，使餐厅集团可以向客户发送可在这些首选位置使用的选件。
- 数据集成 — 通过将企业数据仓库和合作伙伴中的相关预建受众和数据集查询到单个环境中，从而增强Adobe Experience Platform用例的灵活性和效率。
- 增强的营销流程 — 通过简化的、可调整的工作流，解锁对分段、定位和激活用例的额外支持。
- 高效的数据管理 — 最小化数据副本，管理敏感数据
数据使用，并优化IT投资以补充Adobe上的实时跨渠道用例
有关详细信息，请阅读联合受众组合的指南。
在视频中了解有关联合受众构图的更多信息：
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how Federated Audience Composition in Journey Optimizer queries an enterprise data warehouse to build and enrich Adobe Experience Platform audiences without duplicating sensitive data.
Intents:
- Query a data warehouse for data or profile attributes to use in composing audiences
- Enrich Adobe Experience Platform audiences for deeper personalization using enterprise data warehouse and trusted partner data
- Compose audiences from both profile-based and non-profile data while leaving sensitive data in the warehouse
Glossary:
- Federated Audience Composition: A Journey Optimizer capability that queries a data warehouse for data or profile attributes to compose audiences, leaving sensitive data in the warehouse and avoiding data duplication (product-specific)
- Data warehouse: The enterprise data source queried for data or profile attributes used in composing audiences (product-specific)
Guardrails:
- Federated Audience Composition leaves sensitive data in the warehouse and avoids data duplication rather than copying the data into Adobe Experience Platform.
Terminology:
- Canonical name: Federated Audience Composition — Acronym: FAC — variants: federated audience composition
- Synonyms: “data warehouse” = “enterprise data warehouse”
- Do not confuse: “profile-based data” ≠ “non-profile data” (Federated Audience Composition can include both)
FAQ:
- Q: What does Federated Audience Composition do? — It queries a data warehouse for data or profile attributes to use in composing audiences, leaving sensitive data in the warehouse and avoiding data duplication.
- Q: What kinds of data can it use? — Both profile-based data and non-profile data.
- Q: How does it help with sensitive data? — It leaves sensitive data in the warehouse and avoids data duplication.